For example, Jumbo offered BBQ service for Whatsapp : advice that you can see as content, if you don't know how long to put the steak on while barbecuing. That is offering meaning, at the right moment.
You can stay in the spotlight with content. The more relevant the content, the more visitors to your website. With the right follow-up content, you can then convert these into leads. It is mainly intended for the long term and to make people think, but above all it must be credible. Be honest and open. The content must mean something to the reader, only then will it lead to more purchases.
3. Make yourself vulnerable
Content marketing does not always have to mean telling entire stories and it can sometimes be very simple. But do not exaggerate and be open as an organization. It does not always have to be politically correct, also pay attention to negative matters. Know your customer, get in touch. Dare to be critical, not everyone is (always) waiting for your content. Only 20 percent of users become 'enthusiastic' about your content. Take that into account in your approach. Make sure you know what these enthusiasts want to read. Nice quote from Tom Kniesmeijer : "Stories are being punctured faster and more fanatically, from storytelling to truthtelling."
4. Why do you want to get started with content marketing in the first place?
As a marketer, you want to do something with content marketing. And maybe you already have an idea about the form and execution. You see a nice mix of white papers, blogs and social bites in front of you. Ready for the rollout? No! First ask yourself why you want to get started with content marketing and what this contributes how to check vietnam mobile number to the objectives of your brand. In other words: make sure you have a clear goal in mind. What do you want to achieve? Put that on paper before you start. And then also remember that it is for the long term.
Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date.” – David Beebe, Marriot International ( source ).
5. Whoever has more budget wins the battle
The world of attention for brands is unfairly divided. One brand gets publicity easily and a lot, the other has to buy it with a big budget. I work for a small organization with a limited budget and a not so big reach. But our content does work, at least: that's what we hear from our customers. It tells about our experiences, questions and situations that we see in the market and with customers: the pain points and worrying things. With this content we try to help organizations take steps in a certain process. We do this by offering them information that they need, it is relevant and sincere.
Being relevant is independent of (media) budget. It means being close to your customer, understanding what they need. A good example is SPRS.me , a startup that mainly relies on customers sharing their experiences. How much more credible can you get.