Determine the target audience that is most likely to interact with your brand and research the types of content and websites they visit to generate ideas for potential link partners. One of the best ways to earn links that will improve your ranking in the SERPs is to listen to what your audience wants and what questions they are asking that you can answer with your content.
Audit your content regularly
Audit tools can help you evaluate your domain authority and page authority, metrics used to predict how your site will rank in search engine results pages (SERPs) based on the quantity and quality of sources linking to your site. These scores are an easy way to measure the performance of your backlink strategy and track how you compare to your competitors.
Write clear anchor texts
Using simple, descriptive anchor texts (the words that users click to follow a link) can make it easier for potential customers and search engine crawlers to understand what information you’re offering. For example, an active anchor text for “ how to start a clothing brand ” is more engaging than “click here.”
According to Google , “good anchor text is descriptive, canada whatsapp code reasonably concise, and relevant to the page it is on and the page it links to.”
Optimize your content for mobile
With mobile devices accounting for nearly 75% of online traffic to eCommerce sites, optimizing your website and content for mobile is essential. Make sure your content and the sites you link to are mobile-friendly.
Focus on quality over quantity
Prioritize creating content that offers valuable information to your target audience and only link to reputable websites that offer value to your readers. High-quality content that earns relevant links on sites with higher domain authority will boost your ranking in the SERPs more than a lot of backlinks from sites with poor reputations.
Frequently asked questions about link building strategies
How can link building benefit my brand?
Link building can benefit your brand by improving your position in search engine results pages (SERPs), which in turn drives more traffic to your website. A strong internal linking strategy will encourage users to spend more time on your site, which can lead to increased brand recognition and more conversions.
What is a backlink analysis?
A backlink analysis involves examining the quality, quantity, and relevance of your backlinks (links from other sites to yours).
What counts as link-worthy content?
Link-worthy content offers valuable information that is relevant to your target audience.