We will always have… offline marketing!
Posted: Mon Dec 23, 2024 8:37 am
Main offline marketing actions
Table of Contents
Offline marketing strategies
Event organization
Creative merchandising
Direct marketing
Advertising in conventional media
The Internet alone is not enough. As marketing experts , we know that we need to design the ideal media mix to guarantee sufficient frequency and coverage to reach our audience. Nowadays, the ease and economy of online campaigns has caused many companies to forget about offline marketing and the great opportunities it offers. Big mistake! korean mobile phone number At Uzink we want to share some of the most interesting offline marketing actions and strategies to increase brand awareness and to win over our customers. Shall we begin?
Offline marketing strategies
Event organization
Our customers are experience seekers. They are used to skipping the ads whenever they can, and they applaud brands that surprise them with different events. This type of offline marketing action, in addition to capturing the interest of potential customers, is also a powerful tool for loyalty . This category offers infinite scenarios: from events in the street, at the point of sale or in other spaces of public interest.
Creative merchandising
No one is bitter about a gift. Merchandising is a classic offline marketing product that companies have brought back from the back of their wardrobes. From corporate merchandising, of lower value, ideal for giving out permanently (pens, balloons, USBs...) to seasonal promotional gifts, linked to lifestyle or technology, which can be part of promotional dynamics. We invite you to read this recent article on new trends in corporate merchandising .
Direct marketing
Nowadays, when we talk about a database, it seems that only the email field exists. However, postal data is a real treasure. With proximity, personalization and creativity we can prepare really effective direct marketing actions . And the fact is that most people now only expect to receive invoices in their mailbox. One of the offline marketing strategies that we should not miss.
Table of Contents
Offline marketing strategies
Event organization
Creative merchandising
Direct marketing
Advertising in conventional media
The Internet alone is not enough. As marketing experts , we know that we need to design the ideal media mix to guarantee sufficient frequency and coverage to reach our audience. Nowadays, the ease and economy of online campaigns has caused many companies to forget about offline marketing and the great opportunities it offers. Big mistake! korean mobile phone number At Uzink we want to share some of the most interesting offline marketing actions and strategies to increase brand awareness and to win over our customers. Shall we begin?
Offline marketing strategies
Event organization
Our customers are experience seekers. They are used to skipping the ads whenever they can, and they applaud brands that surprise them with different events. This type of offline marketing action, in addition to capturing the interest of potential customers, is also a powerful tool for loyalty . This category offers infinite scenarios: from events in the street, at the point of sale or in other spaces of public interest.
Creative merchandising
No one is bitter about a gift. Merchandising is a classic offline marketing product that companies have brought back from the back of their wardrobes. From corporate merchandising, of lower value, ideal for giving out permanently (pens, balloons, USBs...) to seasonal promotional gifts, linked to lifestyle or technology, which can be part of promotional dynamics. We invite you to read this recent article on new trends in corporate merchandising .
Direct marketing
Nowadays, when we talk about a database, it seems that only the email field exists. However, postal data is a real treasure. With proximity, personalization and creativity we can prepare really effective direct marketing actions . And the fact is that most people now only expect to receive invoices in their mailbox. One of the offline marketing strategies that we should not miss.