6 BRANDED CONTENT Examples to Inspire You
Posted: Mon Dec 23, 2024 8:27 am
We have already seen that today the buyer is not just the receiver of information who makes a purchase by comparing it according to his needs. Instead, today the customer is part of the marketing process from the beginning of the journey, emphasizing aspects beyond the benefits of the product. That is why branded content is so important. Today we bring you some examples of branded content to inspire you to create your own content.
Table of Contents
Branded content ideas and examples
Storytelling with Nike
Volkswagen: Memories and nostalgia
UNICEF: Content Marketing
Red Bull and its stories
The LEGO Movies
GoPro: A lifestyle
In this sense, what is known as branded content refers to the marketing techniques and strategies used to transmit emotions and improve the user experience when ordering or purchasing the brand's korea whatsapp number products. However, this change of focus also suggests a change of ideas to reach the customer without being invasive. On the contrary, transmitting a pleasant idea of what it means to acquire the product.
For this reason, we must make the most of our creativity and generate good ideas to achieve the objective. However, if you still don't have clear ideas and are looking for inspiration for your new branded content strategy, here are some examples of branded content so you know where to start with this new and innovative project, generating a better relationship with customers.
Branded content ideas and examples
The first thing you need to know is that to apply these strategies you need to think of the consumer as an interlocutor or a small influencer. This way, they will transmit the information to other potential customers, as long as the shopping experience has been really pleasant.
This is precisely the idea that some major brands that have used these techniques show us, such as:
Storytelling with Nike
To present the new mobile application, Nike has decided to implement a different strategy than usual. It is no longer necessary to present a commercial where the features and benefits of this application are discussed. Instead, it is now important to offer a story that connects with our personal experiences.
In this case, it is inevitable to watch the commercial without letting out a smile. The strategy has been designed in such a way that potential buyers get to know the product through experience. And what better way to do this than through a good story.
Table of Contents
Branded content ideas and examples
Storytelling with Nike
Volkswagen: Memories and nostalgia
UNICEF: Content Marketing
Red Bull and its stories
The LEGO Movies
GoPro: A lifestyle
In this sense, what is known as branded content refers to the marketing techniques and strategies used to transmit emotions and improve the user experience when ordering or purchasing the brand's korea whatsapp number products. However, this change of focus also suggests a change of ideas to reach the customer without being invasive. On the contrary, transmitting a pleasant idea of what it means to acquire the product.
For this reason, we must make the most of our creativity and generate good ideas to achieve the objective. However, if you still don't have clear ideas and are looking for inspiration for your new branded content strategy, here are some examples of branded content so you know where to start with this new and innovative project, generating a better relationship with customers.
Branded content ideas and examples
The first thing you need to know is that to apply these strategies you need to think of the consumer as an interlocutor or a small influencer. This way, they will transmit the information to other potential customers, as long as the shopping experience has been really pleasant.
This is precisely the idea that some major brands that have used these techniques show us, such as:
Storytelling with Nike
To present the new mobile application, Nike has decided to implement a different strategy than usual. It is no longer necessary to present a commercial where the features and benefits of this application are discussed. Instead, it is now important to offer a story that connects with our personal experiences.
In this case, it is inevitable to watch the commercial without letting out a smile. The strategy has been designed in such a way that potential buyers get to know the product through experience. And what better way to do this than through a good story.