The best decision Netflix made at the time? Collaborating with the manufacturers of DVD players. Back in the day, DVD players were extremely hot. They added Netflix coupons to their packaging, with which buyers could watch as many as ten free DVDs. In this way, almost every potential customer came into contact with Netflix immediately after purchasing a DVD player. And once a customer had used Netflix ten times? Then he or she became a customer for life, Netflix reasoned.
The result? It was unbelievable, to stay within the theme. The offer proved irresistible: traffic to the Netflix website became unprecedentedly high. It was a bull's eye. And in 2017, the no less than 93 million members of Netflix in more than 190 countries watch more than 125 million hours of films and series per day.
Innovate. Everyone wants it, they did it. Looking at what was already there in a new way. Five inspiring stories behind legendary startups. Each one had an idea with impact. Right at the heart of the customer's needs.
As a marketer, and as a person, I find it incredibly hotel email address list interesting. Ordinary people with groundbreaking ideas, who know how to create a loyal following. With the courage to chase their dreams. They symbolize unlimited possibilities. Fascinating, and an inspiration to us all.
Technological developments are happening faster and faster, the internet is becoming increasingly important and Artificial Intelligence (AI) seems to be almost overtaking us. What will our work look like in a few years? Will we all soon be wearing a chip in our arm, so that we can see perfectly personalized advertisements? And if AI is developing so quickly, will we actually still have a job?
During the MWG Media Congress, which was dedicated to 'a different perspective', various speakers addressed these questions, among others. What important lessons can we learn from this as online marketers and communication specialists? In other words, what do you need to know now, to still be at the forefront of your field in ten or twenty years?
1. Prepare for AI (because it will take over a large part of your job)
According to George Bethell of PHD, the coming years will be dominated by the development of AI. How should you imagine that? Of course, computers already have enormous computing power today: it is better to leave the complicated calculations to a computer.