How can you make your brand live in the consumer's top of mind? In this article we explain with examples of branding from multinational brands that have achieved it. Are you ready to give your brand the boost you so desire?
Table of Contents
What is emotional branding?
3 examples of emotional branding
Some examples of video branding: Desigual, Iberia and Mahou also sell smoke.
Emotional Branding vs. rational
Appeal to the right hemisphere: Emotional branding
Branding is measured in moments…
When we say that a brand is selling smoke, we immediately associate it with something negative. However, the big brands that we all have in mind have positioned themselves in the market by betting on korea phone number sms intangible values. Values that, like smoke, cannot be touched but that are what truly differentiate them from the competition. It is a smoke full of color, experiences and emotions, but smoke at the end of the day. The key for Uzink, specialized in branding agency in Madrid, is to create a special smoke, full of meaning and sensitivity, for your brand. We show you some examples of branding so that you understand it.
What is emotional branding?
Emotional branding is an effective strategy that many companies use to attract their target audience and create a strong connection with their consumers. It consists of exploiting the psychological needs of consumers and leveraging them to create an emotional response that drives them to buy a product or service.
By understanding the different types of emotions that can be used in branding and learning how to apply them effectively, businesses can create powerful campaigns that will help them stand out in a competitive market. Whether you're a business owner or a marketing professional, mastering emotional marketing is a critical skill for creating successful campaigns that engage your target audience and drive sales.
3 examples of emotional branding
Branding examples
Some examples of video branding: Desigual, Iberia and Mahou also sell smoke.
Desigual sells rebellion. Iberia sells freedom. Mahou, like Damm did with “Mediterráneamente”, sells lifestyle.