Collecting customer reviews and opinions about your products and services is an excellent strategy to generate trust and also helps you obtain valuable information that can help you increase online sales.
Yotpo is an app available for Shopify stores that encourages customers to leave reviews after making a purchase. The entire process is automated, so you don't have to manually contact each customer.
Additionally, you can connect your business’s social accounts and share reviews directly on your pages. These reviews not only provide fresh content, but also help increase engagement with your audience.
3. Create content in small doses for social networks
Think about the context in which most users browse social media . Maybe they're on their phone while scrolling, taking a quick break at work, or killing time waiting for their favorite show to start again after the commercials.
There's one thing all these moments have in common: social media users are often switching between different tasks. That's why offering content in small doses is an effective strategy to capture their attention.
For example, imagine you sell products canada phone number sample for soccer players. If you have a blog post titled “7 Training Drills to Improve Your Soccer Skills,” you can turn it into seven pieces of social media microcontent, one for each drill.
This will be much more effective than trying to condense the entire article into a single post, as social media is designed for shorter interactions.
Learn more: How to create content for your online store
4. Share informative content with your audience
Stand out as an expert in your industry by sharing useful information on relevant topics. For example, you could explain how the fabrics in your designs are made, how to care for sunglasses, or even share a recipe for making your own kitchen utensils.
One example is Mysa Natural Wine , which created an Instagram Reel to answer the question of whether natural wine contains sulfites. The Reel garnered over 400 likes, 28 comments, 12,000 views, 80 shares, and 36 saves. It also allowed the brand to start closer conversations with potential customers via direct messages.
Mysa Wine Instagram Reel
Another idea is to show how to use the products, as honey brand Mānuka Manukora did with a video tutorial showing how to add their product to herbal coffee or chai. The video got more than 9,600 views on Instagram.
Manukora
Learn more : The 14 best platforms for editing videos online