higher conversion rates, you could then focus more on getting demo signups.

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6. Customer acquisition cost
Customer acquisition cost (CAC) is the total cost of gaining one new customer. These costs typically include costs for sales, marketing, and overhead and can be looked at on an overall or campaign basis.

Sales teams can have an even more significant impact on a company’s profitability by working to reduce CAC in addition to increasing revenue.

Customer acquisition cost formula:

CAC = Total sales and marketing costs / number of new customers

7. Conversion rate
Conversion rate, also called customer kuwait mobile number digits
acquisition rate or win rate, is a measure of how many leads become customers.

Looking at this metric for your sales team as a whole gives you insight into the effectiveness of your sales strategies and tactics.

For example, you could look at the win rate for customers who participated in a demo compared to those who just had a sales call. If demos led to

You can also look at conversion rates on an individual basis. If you notice some sales reps have higher win rates, you can look into the tactics they use and then encourage the rest of the team to use those techniques as well.

8. New leads
Another relatively simple but important KPI for sales managers is the number of new leads gained during a given period.

You can calculate how many new leads you’ll need to reach your sales goals based on your typical conversion rates. If the number of newer leads is lower than expected, you can shift focus to spend more time on prospecting.

9. Average purchase value
Average purchase value is the average amount that customers spend on a transaction with your business. This metric is closely tied to revenue and CLV.

Increasing average purchase value enables you to earn more revenue from your existing leads and customers. When sales managers track average purchase value, they can use the data they collect to develop strategies that encourage customers to spend more.