What is experiential marketing?
Posted: Mon Dec 23, 2024 8:14 am
Europe, care, integration: there is a lot at stake during today's elections. In addition to the campaigns of parties, we also see (online) campaigns of brands and influencers. Why would they actually do this? You can read my answer at the end of this post. First, a number of striking campaigns from recent times!
Millennials have grown up in a world where virtual and real merge. But also where 'fake news' threatens to gain the upper hand on social media. Millennials yearn for authenticity for a reason, but also for experience and an intense 'customer experience'. With experiential marketing you can offer all of that. But then you have to approach it the right way. In this article I will show you how you can do that.
This form of marketing arises when you directly integrate hospitals mailing list the customer experience with your marketing activities. You let your target group think along and participate in all kinds of marketing activities and thus create moments in which people are intensively involved with your brand. These can be playful (guerrilla marketing) actions during live events or an active use of followers in social media actions, but also serious brainstorming sessions of the most loyal customers with the marketing department.
Experiential marketing is an excellent strategy to strengthen the bond with millennials. Moreover, brand loyalty is not self-evident for millennials. You have to invest in it in a creative way. But once you have 'conquered' them, they are loyal fans who can mean a lot to you. Long after the purchase of your product.
Moving into 2017
Experiential marketing is not new. For example, 'free tasting' in the local supermarket is as old as the hills. The trick is to give this form of marketing a fresh look and to bring it to the interaction level and digital possibilities of 2017. Only with that combination can you reach millennials effectively. Because millennials are the generation that values experiences and is also prepared to commit to a brand.
Millennials have grown up in a world where virtual and real merge. But also where 'fake news' threatens to gain the upper hand on social media. Millennials yearn for authenticity for a reason, but also for experience and an intense 'customer experience'. With experiential marketing you can offer all of that. But then you have to approach it the right way. In this article I will show you how you can do that.
This form of marketing arises when you directly integrate hospitals mailing list the customer experience with your marketing activities. You let your target group think along and participate in all kinds of marketing activities and thus create moments in which people are intensively involved with your brand. These can be playful (guerrilla marketing) actions during live events or an active use of followers in social media actions, but also serious brainstorming sessions of the most loyal customers with the marketing department.
Experiential marketing is an excellent strategy to strengthen the bond with millennials. Moreover, brand loyalty is not self-evident for millennials. You have to invest in it in a creative way. But once you have 'conquered' them, they are loyal fans who can mean a lot to you. Long after the purchase of your product.
Moving into 2017
Experiential marketing is not new. For example, 'free tasting' in the local supermarket is as old as the hills. The trick is to give this form of marketing a fresh look and to bring it to the interaction level and digital possibilities of 2017. Only with that combination can you reach millennials effectively. Because millennials are the generation that values experiences and is also prepared to commit to a brand.