What is the goal of this type of program? To improve awareness, build customer relationships, and increase AOV.
This strategy might include, for example, giving a nourishing hair mask to frequent customers in a hair treatment store , occasionally, or on a special occasion. In the long run, this will pay off with repeat purchases from happy, and therefore loyal, customers.
Loyalty programs are an important way to retain customers, especially bank database for stores that offer consumables that customers need to buy again, such as beauty products, hygiene products, or food.
According to a study conducted by eMarketer , 58.7% of consumers say earning loyalty points is a valued aspect of the shopping experience. What's more, more than 70% of shoppers are likely to recommend a brand if it has a quality loyalty program .
Display Product Reviews
How can customer reviews help you increase your online store's average order value ? One way to build user trust is through social proof—that is, through other customers' opinions about your brand.
Building customer trust by soliciting feedback and opinions.
According to Microsoft , 77% of users are inclined to favor brands that solicit customer feedback. Why? Positive reviews increase trust in the product or service, the store, and the brand; therefore, building credibility also increases the average order value.