Professional Podcast: Ways to Advertise It
Posted: Tue Mar 18, 2025 5:15 am
There are several ways to advertise your professional podcast, and we'll discuss them below.
SEO Optimization
Unfortunately, search engines still don't take this type of content into account, so it must be accompanied by good optimization.
Take advantage of every available space to optimize your podcast job seekers database for SEO: the show name, episode titles, and explanatory paragraphs for each episode. Include keywords so users can find it.
As an extra tip, we recommend trying to create programs with evergreen content; that is, content that doesn't expire quickly, so the material endures over time and is more likely to be listened to.
Multi-distribution on Platforms
Make sure your podcast is available on the major platforms we mentioned above: Spotify, iVoox, Google Podcasts, and SoundCloud.
Diffusion on Social Networks
In addition to promoting it on your company page, you can create your own program page to build a community around it. There you can share new ideas and other materials on the topics you cover and gather feedback from your audience.
CrossPodcasting
If you don't have many followers yet, you can search for users in your industry who already have established communities and invite them to listen to your podcast. This way, you can greatly expand the reach and visibility of your content.
SEO Optimization
Unfortunately, search engines still don't take this type of content into account, so it must be accompanied by good optimization.
Take advantage of every available space to optimize your podcast job seekers database for SEO: the show name, episode titles, and explanatory paragraphs for each episode. Include keywords so users can find it.
As an extra tip, we recommend trying to create programs with evergreen content; that is, content that doesn't expire quickly, so the material endures over time and is more likely to be listened to.
Multi-distribution on Platforms
Make sure your podcast is available on the major platforms we mentioned above: Spotify, iVoox, Google Podcasts, and SoundCloud.
Diffusion on Social Networks
In addition to promoting it on your company page, you can create your own program page to build a community around it. There you can share new ideas and other materials on the topics you cover and gather feedback from your audience.
CrossPodcasting
If you don't have many followers yet, you can search for users in your industry who already have established communities and invite them to listen to your podcast. This way, you can greatly expand the reach and visibility of your content.