Growth hacking is a fancy term that is starting to become mainstream. What it boils down to is finding and executing creative out of the box applications with the aim of maximizing online growth. You see more and more people putting this 'function' on their business cards. However, in my opinion, the growth hacker does not exist. That is to say: it is almost impossible to find someone who excels in all facets of growth hacking. Do you want to boost your business with growth hacking? Then gather a team of specialists around you.
Growth hacking is often described as a method that can achieve magical results. And yet it is not magic, but a method. This consists of the well-known cycle of planning-building-measuring-evaluating. The hospital email address list difference in success is made in the substantive creative application. The beauty is how smart and sometimes simple the most ingenious hacks can be, with astonishing results as a result.
A legendary example is the sentence that Hotmail added to the bottom of every e-mail from 1996 onwards: 'PS get your free email at Hotmail'. The result? Within a year and a half, 60 percent of all internet users worldwide had an account with Hotmail. And that was mainly thanks to that one sentence. A good example of growth hacking from a time when nobody had heard of that term.
identity of an organization is about the question 'who are we and what do we stand for'. The brand is about how you radiate that. Marketing and sales are based on the brand, the brand is based on the identity. Where can this go wrong? If the desired change of the organization is tackled at brand level. The result? A rock-solid story that no one believes in.