To activate Google Analytics 4, it's important that you've previously created your account and granted access to the website property you want to track.
If you haven't already done this, you can go to the fusion database Google Analytics website and create your account for free.
Now, to activate Google Analytics 4, pay attention to the following explanation:
Sign in to your Google Analytics account and select the website property you want to track.
Click the “Manage” button in the lower left corner of the screen.
Select the “Create a property” option in the “Property” column.
Select “Create a Google Analytics 4 property.” If your website uses the gtag.js tag, you can enable data collection with your existing tags.
Configure settings in the setup wizard or view data migration options
Complete the required information, such as property name, country, and time zone.
Click “Create” and that’s it! Your Google Analytics 4 property is now activated.
Once you've created your property, it's essential to add tracking tags to your website . This is a snippet of code added to each page to better collect data.
To add tags, you can use tools like Google Tag Manager to facilitate this process and save you the step of editing codes directly on the website.