Differentiation from the competition in e-commerce
Posted: Mon Dec 23, 2024 6:58 am
Opening up to the online world through a corporate website, social networks, blogs and even e-commerce can have numerous benefits for your business . But presence on these platforms requires much more than just creating the platform; you have to know how to manage them correctly to achieve positive results.
Do you want to know the three keys to getting your business off the ground?
Keys to making online commerce your best weapon
Differentiate yourself from your competition.
To carry out this complicated task, the first thing you need to do is analyse kuwait number example the market you are in. The more you know about it, the better you will be able to identify those unexplored market niches or those needs that have not yet been met. This will help you to guide your e-commerce strategy. Sometimes, it is not about selling a new product, but rather about giving it a different approach.
There are many successful cases that have used this gap in the market to make a name for themselves, Mr. Wonderful is a clear example of this. The professionals at this company have managed to position themselves as a benchmark in a product as common as stationery. What is the key to their success? Their way of offering their products as a concept. They don't sell notebooks, they sell a way of seeing life.
Create communities
person browsing an online store
The Internet has changed the way we communicate with our customers. Conversations now go both ways and you have to know how to take advantage of this. Learn to precisely manage your new relationship with the public. Become a reference in the sector by giving your followers quality material on your corporate blog, offer conversation topics that revolve around your business through your social networks and manage customer service quickly and effectively.
Let's imagine that your business is mobile telephony. If you offer comparisons of handsets (those available in your e-commerce) on your corporate blog and there are debates on the subject on your social networks, your customers will find all the answers they are looking for on your platforms and you will be able to gain their trust.
Manage data the right way
woman managing data
If there is a magical way to boost your sales thanks to the Internet, it is based on the great ease with which you get to know the public thanks to the huge amount of data that they offer for free.
Once you have that valuable community we were talking about, you will have a ton of data about your target audience that, if you know how to manage, will help you turn your followers into loyal customers.
The best example of good practices in this area is Amazon. The key to the success of its e-commerce is the large amount of data it handles and the good management it does with it.
The company uses all the information it receives to closely monitor the purchasing processes and the tastes, desires and needs of its customers. In this way, it offers personalized communications and its messages do not become disposable material, since it offers information about something that it knows its audience is interested in.
man pointing out different communication strategies
Tools available for online commerce
Of course, there are many other ways to make your business stand out online and all of them start with a correct and beneficial use of the many tools available . Their use is both for freelancers and scalable to large companies:
Email
Take advantage of everything you know about your customers to create an optimal email marketing campaign. Send newsletters with relevant information about the sector and take advantage of your purchase process monitoring to send reminders to those users who add products to their shopping cart but, for some reason, back out at the last minute.
Search engines.
Imagine that you sell second-hand cars and you rank for those keywords, but every time your target audience wants a car, they type “used cars” into search engines. They will never reach you! Knowing the search engines is important to know where you should be in relation to the needs of your target audience.
Advertisements .
There are many alternatives on the Internet: page-stealers, pop-ups, advertising on social networks, videos on YouTube... Conduct a study of the characteristics of each of them and identify the benefits they could bring to your business.
Do you want to know the three keys to getting your business off the ground?
Keys to making online commerce your best weapon
Differentiate yourself from your competition.
To carry out this complicated task, the first thing you need to do is analyse kuwait number example the market you are in. The more you know about it, the better you will be able to identify those unexplored market niches or those needs that have not yet been met. This will help you to guide your e-commerce strategy. Sometimes, it is not about selling a new product, but rather about giving it a different approach.
There are many successful cases that have used this gap in the market to make a name for themselves, Mr. Wonderful is a clear example of this. The professionals at this company have managed to position themselves as a benchmark in a product as common as stationery. What is the key to their success? Their way of offering their products as a concept. They don't sell notebooks, they sell a way of seeing life.
Create communities
person browsing an online store
The Internet has changed the way we communicate with our customers. Conversations now go both ways and you have to know how to take advantage of this. Learn to precisely manage your new relationship with the public. Become a reference in the sector by giving your followers quality material on your corporate blog, offer conversation topics that revolve around your business through your social networks and manage customer service quickly and effectively.
Let's imagine that your business is mobile telephony. If you offer comparisons of handsets (those available in your e-commerce) on your corporate blog and there are debates on the subject on your social networks, your customers will find all the answers they are looking for on your platforms and you will be able to gain their trust.
Manage data the right way
woman managing data
If there is a magical way to boost your sales thanks to the Internet, it is based on the great ease with which you get to know the public thanks to the huge amount of data that they offer for free.
Once you have that valuable community we were talking about, you will have a ton of data about your target audience that, if you know how to manage, will help you turn your followers into loyal customers.
The best example of good practices in this area is Amazon. The key to the success of its e-commerce is the large amount of data it handles and the good management it does with it.
The company uses all the information it receives to closely monitor the purchasing processes and the tastes, desires and needs of its customers. In this way, it offers personalized communications and its messages do not become disposable material, since it offers information about something that it knows its audience is interested in.
man pointing out different communication strategies
Tools available for online commerce
Of course, there are many other ways to make your business stand out online and all of them start with a correct and beneficial use of the many tools available . Their use is both for freelancers and scalable to large companies:
Take advantage of everything you know about your customers to create an optimal email marketing campaign. Send newsletters with relevant information about the sector and take advantage of your purchase process monitoring to send reminders to those users who add products to their shopping cart but, for some reason, back out at the last minute.
Search engines.
Imagine that you sell second-hand cars and you rank for those keywords, but every time your target audience wants a car, they type “used cars” into search engines. They will never reach you! Knowing the search engines is important to know where you should be in relation to the needs of your target audience.
Advertisements .
There are many alternatives on the Internet: page-stealers, pop-ups, advertising on social networks, videos on YouTube... Conduct a study of the characteristics of each of them and identify the benefits they could bring to your business.