Email marketing and automation are different strategies. Therefore, they should be used at different times.
Email is an important communication and sales channel . And although it is the common denominator between email marketing and automation , each of these fronts has different objectives.
Understanding the potential of each of them is essential to outline the most appropriate actions and, of course, obtain greater results.
Do you really know when to use email marketing or automation? Come and understand with this post!
When to use email marketing
Email marketing focuses on communicating with your lead base . It allows you to quickly and directly publicize promotions and launches, for example. And argentina email list although you can send emails frequently, they are handled on a one-by-one basis. In other words, a different piece of content must be developed for each email or newsletter.
In general, email marketing is recommended for:
Promotional campaigns with a sense of urgency;
Disclosure of new products and services;
Promotional or special dates and seasonal campaigns;
Sending communications;
Transactional emails.
When to use marketing automation
Marketing automation aims to move leads from one point to another. Therefore, it is ideal for complex sales processes.
In other words, automation allows you to guide the lead through the purchase funnel . For example, nurturing a website visitor until they make a purchase from the company.
Automation uses a logical and segmented sequence of marketing emails to make this happen, and this is where the two strategies intertwine.
Furthermore, as the name suggests, automation happens automatically . Therefore, there is no need for someone to access the tool every day and create new parts for it to happen.