I recently talked about how to start a post to hook the reader. A “perfect” post ends as well as it begins. What matters is taking advantage of this last part to create recurring traffic to the blog.
Carlos Bravo7
In times when posts are no longer read but scanned , it is a challenge to keep a reader's attention from the beginning of the article to the end. In most cases, you don't get that far because the blogger doesn't take into account the tricks to prevent the user from escaping:
End a blog postPhoto rights by Fotolia
A structure and design that allows for a quick reading journalist email addresses of the main ideas of the entry.
The use of a photo or image that ideally contains or visually conveys additional information.
The introduction that hooks the reader, making them want to read on after the first few lines.
Both at the beginning and at the end of a post we run the risk of filling in a bit of “blah blah” to finish. We think that the most important thing has already been said and we don’t take advantage of the opportunity to convert a visitor into a reader who returns to the blog frequently.
1. Highlight limitations : No one can know everything. It is good to highlight the weak points (if you know them) of your posts at the end of each entry. It is important to know the limitations and not hide them. It does not make you look weak or “stupid” but quite the opposite. Apart from being a sign of weakness, it opens the door to continue the theme with new articles that try to clarify the pending points.
2. Announce new related posts – Not only does mentioning limitations give you the opportunity to create new related posts. Creating series of blog posts is also a neat way to engage the reader and encourage a visit at a later date. Other times it may be enough to simply mention that you will cover different perspectives at another time.