People spend 4.8 hours a day on their mobile phones.
Posted: Sat Dec 21, 2024 4:36 am
Mobile ad spending (in billion U.S. dollars)
Mobile Marketing Statisctics 2023
Also, 70% of mobile customers who get to know your business online will take action within an hour. A survey showed that if a person researched a brand online, they’re more likely to purchase t iraq database telegram heir product in a store or online. They’re also more likely to create a post about this brand (word-of-mouth marketing).
If you need more arguments for supporting your mobile marketing efforts, consider how much time people spend on their phones and how attached they are:
The average American checks their phone about 96 times a day (once every 10 minutes).
48% of people say they feel anxious when their phone battery drops below 20%.
Now, let’s kick it with some of the most head-turning marketing campaign examples.
1. Augmented Reality with Kyivstar
People are used to traditional advertising, so companies have to find new ways of attracting customers’ attention. In Ukraine, the biggest mobile carrier Kyivstar appealed to augmented reality (AR) to make users interact with its advertisements. Subscribers downloaded a special application called Kyivstar Reality and pointed their cameras at billboards to see how static images turn into realistic videos.
Marketing campaign examples Kyivstar
The next step in this campaign was a three-week quest. Subscribers from different cities used the application V. QUEST to find virtual tips. Again, it was based on AR technology.
At the end of the story, Kyivstar announced a virtual tour of Ukraine in the 360° format. Being in front of a billboard with Kyivstar’s ad, users put their smartphones on a special marker. A journey began with the depicted city. Those who wanted a full immersion could visit the company's stores equipped with VR helmets.
Mobile Marketing Statisctics 2023
Also, 70% of mobile customers who get to know your business online will take action within an hour. A survey showed that if a person researched a brand online, they’re more likely to purchase t iraq database telegram heir product in a store or online. They’re also more likely to create a post about this brand (word-of-mouth marketing).
If you need more arguments for supporting your mobile marketing efforts, consider how much time people spend on their phones and how attached they are:
The average American checks their phone about 96 times a day (once every 10 minutes).
48% of people say they feel anxious when their phone battery drops below 20%.
Now, let’s kick it with some of the most head-turning marketing campaign examples.
1. Augmented Reality with Kyivstar
People are used to traditional advertising, so companies have to find new ways of attracting customers’ attention. In Ukraine, the biggest mobile carrier Kyivstar appealed to augmented reality (AR) to make users interact with its advertisements. Subscribers downloaded a special application called Kyivstar Reality and pointed their cameras at billboards to see how static images turn into realistic videos.
Marketing campaign examples Kyivstar
The next step in this campaign was a three-week quest. Subscribers from different cities used the application V. QUEST to find virtual tips. Again, it was based on AR technology.
At the end of the story, Kyivstar announced a virtual tour of Ukraine in the 360° format. Being in front of a billboard with Kyivstar’s ad, users put their smartphones on a special marker. A journey began with the depicted city. Those who wanted a full immersion could visit the company's stores equipped with VR helmets.