The possibility of aiming at short and long term results
Posted: Sat Feb 22, 2025 9:56 am
“Plant now to harvest later” is one of the mottos of Content Marketing that has not ceased to be true.
Unlike other digital strategies, such as ads, in which you invest expecting to see short-term returns, a Content Marketing asset, such as a blog post, will bring results for a long time.
Tom Tunguz, Redpoint’s Venture Capitalist, explains the composite effects of Content Marketing very well in this article.
Analyzing the traffic data from Rock’s blogs in March, we came across two amazing australia cell phone number list examples, both of them from Rock Content Corporate Intelligence.
Intelligence is the blog where we least invest in SEO. That’s because we use the channel to publish content that neither targets hot keywords nor focus on reaching users through search engines.
Still, our post about Zoom’s history, which was published in March 2019, had 3 times more sessions coming from organic searches in the last two weeks. Even more: in March 2020, it reached the peak of monthly views.
The graph shows the monthly evolution of our article about the history of Zoom. Published in March 2019, it reached its record number of views in March 2020, due to growing demand on Zoom.
The graph shows the monthly evolution of our article about the history of Zoom. Published in March 2019, it reached its record number of views in March 2020, due to growing demand on Zoom.
Besides, the article we published in 2018 about challenges in the automotive industry, which now has even more challenges than it had when we made that analysis, also received more views.
While in the first half of March, it had only 16 sessions, it received 179 hits in the second half from organic traffic alone.
These two are examples of investments we made more than a year ago and that are allowing us to reap results until today.
But not everyone can afford to invest in the long term. Sometimes we need quick results.
So let’s go back to the example of Rock Content Corporate Intelligence. While our other blogs focus on the traffic that comes from organic searches, Intelligence needs to generate results in other channels, such as social networks.
Also, it requires quick results, as it often deals with issues that have “expiration dates”, like news.
It’s no coincidence that Intelligence was the only blog that grew with social media accesses in the last two weeks.
In regular weeks, Intelligence usually receives 685 sessions from social networks, mainly LinkedIn. In the last 15 days of March, we saw that number increase to 1,000 sessions per week.
Much of this is due to two posts that were extremely relevant to our audience, released with the right timing.
They are: “Concerns, challenges, and solutions: 7 marketing leaders talk about the future post-coronavirus” and “How to quickly adapt your marketing in a coronavirus world (and overcome this crisis) — the last one translated to this blog”.
These two articles were the most accessed from Intelligence in the last weeks of March, proving that, with a good strategy of dissemination, we can also plant now to harvest later.
If the last few weeks have been challenging for your company, and you don’t know what to do to sustain your customers and keep brand authority, consider focusing on a content strategy. As we’ve shown, this can positively impact your results.
If you have any questions at this time, count on Rock Content to help you!
Unlike other digital strategies, such as ads, in which you invest expecting to see short-term returns, a Content Marketing asset, such as a blog post, will bring results for a long time.
Tom Tunguz, Redpoint’s Venture Capitalist, explains the composite effects of Content Marketing very well in this article.
Analyzing the traffic data from Rock’s blogs in March, we came across two amazing australia cell phone number list examples, both of them from Rock Content Corporate Intelligence.
Intelligence is the blog where we least invest in SEO. That’s because we use the channel to publish content that neither targets hot keywords nor focus on reaching users through search engines.
Still, our post about Zoom’s history, which was published in March 2019, had 3 times more sessions coming from organic searches in the last two weeks. Even more: in March 2020, it reached the peak of monthly views.
The graph shows the monthly evolution of our article about the history of Zoom. Published in March 2019, it reached its record number of views in March 2020, due to growing demand on Zoom.
The graph shows the monthly evolution of our article about the history of Zoom. Published in March 2019, it reached its record number of views in March 2020, due to growing demand on Zoom.
Besides, the article we published in 2018 about challenges in the automotive industry, which now has even more challenges than it had when we made that analysis, also received more views.
While in the first half of March, it had only 16 sessions, it received 179 hits in the second half from organic traffic alone.
These two are examples of investments we made more than a year ago and that are allowing us to reap results until today.
But not everyone can afford to invest in the long term. Sometimes we need quick results.
So let’s go back to the example of Rock Content Corporate Intelligence. While our other blogs focus on the traffic that comes from organic searches, Intelligence needs to generate results in other channels, such as social networks.
Also, it requires quick results, as it often deals with issues that have “expiration dates”, like news.
It’s no coincidence that Intelligence was the only blog that grew with social media accesses in the last two weeks.
In regular weeks, Intelligence usually receives 685 sessions from social networks, mainly LinkedIn. In the last 15 days of March, we saw that number increase to 1,000 sessions per week.
Much of this is due to two posts that were extremely relevant to our audience, released with the right timing.
They are: “Concerns, challenges, and solutions: 7 marketing leaders talk about the future post-coronavirus” and “How to quickly adapt your marketing in a coronavirus world (and overcome this crisis) — the last one translated to this blog”.
These two articles were the most accessed from Intelligence in the last weeks of March, proving that, with a good strategy of dissemination, we can also plant now to harvest later.
If the last few weeks have been challenging for your company, and you don’t know what to do to sustain your customers and keep brand authority, consider focusing on a content strategy. As we’ve shown, this can positively impact your results.
If you have any questions at this time, count on Rock Content to help you!