Web Summit Rio insights for your business
Posted: Sat Feb 22, 2025 9:47 am
Numbers, trends, future and Artificial Intelligence. The first edition of Web Summit Rio, in the first week of May 2023, showed that innovation is a reality and a necessity for any and all types of companies. But it also made it clear that, without real people, it will be impossible to innovate.
Yes, Generative AI was the star of the show and almost everyone at least mentioned ChatGPT . Data, Machine Learning and Artificial Intelligence were mentioned relentlessly in the sessions on marketing, sales and creativity.
As a marketing and communications professional – and with a little bit of a sales background – I tried to attend the lectures and panels that made the most sense for my area, but I didn't forget to look around. I had lunch with strangers, made incredible contacts, talked to partners, met clients in person that until then I had only met through video, and listened to incredible and inspiring conversations.
And after four days of immersion, I came back with my head buzzing with ideas and insights that I share below.
5 highlights from Web Summit Rio
As innovation is imminent in any industry, I have noted down thailand telegram data some insights and information that can be observed by companies in all areas.
1) Data and more data
If what cannot be measured cannot be analyzed, you can imagine the numbers that were a hit at the event. But more than numbers, it is important to know how to look at them and how to work with them. Check out some highlights:
Data is used to look at the current scenario and project future scenarios.
Data itself should not be seen as a strategy. Neither should AI. Both are means to develop your strategy.
Working with data should not be seen as something quick. It requires a long-term vision, even though it helps you make faster decisions.
90% of people use multiple platforms (computer, mobile, tablet) and interact with multiple channels (website, social media, offline media) before making a purchase.
2) Growth
The growth area has migrated from startups to companies in other areas, and even the industry has been using the accelerated growth mentality to test new products. However, the growth professional needs to be in contact with different teams within the organization. Marketing and sales, of course, but it is necessary to always talk to the product team and the board of directors to understand what makes sense and what can be applied in each strategy.
Andrew Warden, CMO at Semrush, highlighted the importance of digital marketing for businesses across all industries. If 9 out of 10 customers do research before making a purchase, a company needs to know what, when, and how customers are searching. “Understanding your audience, what keeps them up at night, and how you can solve that problem should be at the core of your marketing strategy.”
Andrew also touched on organic traffic. Sure, it doesn’t bring immediate results like paid media, but in the medium to long term you can build an audience and maintain your place in consumers’ minds – and at the top of search pages.
Yes, Generative AI was the star of the show and almost everyone at least mentioned ChatGPT . Data, Machine Learning and Artificial Intelligence were mentioned relentlessly in the sessions on marketing, sales and creativity.
As a marketing and communications professional – and with a little bit of a sales background – I tried to attend the lectures and panels that made the most sense for my area, but I didn't forget to look around. I had lunch with strangers, made incredible contacts, talked to partners, met clients in person that until then I had only met through video, and listened to incredible and inspiring conversations.
And after four days of immersion, I came back with my head buzzing with ideas and insights that I share below.
5 highlights from Web Summit Rio
As innovation is imminent in any industry, I have noted down thailand telegram data some insights and information that can be observed by companies in all areas.
1) Data and more data
If what cannot be measured cannot be analyzed, you can imagine the numbers that were a hit at the event. But more than numbers, it is important to know how to look at them and how to work with them. Check out some highlights:
Data is used to look at the current scenario and project future scenarios.
Data itself should not be seen as a strategy. Neither should AI. Both are means to develop your strategy.
Working with data should not be seen as something quick. It requires a long-term vision, even though it helps you make faster decisions.
90% of people use multiple platforms (computer, mobile, tablet) and interact with multiple channels (website, social media, offline media) before making a purchase.
2) Growth
The growth area has migrated from startups to companies in other areas, and even the industry has been using the accelerated growth mentality to test new products. However, the growth professional needs to be in contact with different teams within the organization. Marketing and sales, of course, but it is necessary to always talk to the product team and the board of directors to understand what makes sense and what can be applied in each strategy.
Andrew Warden, CMO at Semrush, highlighted the importance of digital marketing for businesses across all industries. If 9 out of 10 customers do research before making a purchase, a company needs to know what, when, and how customers are searching. “Understanding your audience, what keeps them up at night, and how you can solve that problem should be at the core of your marketing strategy.”
Andrew also touched on organic traffic. Sure, it doesn’t bring immediate results like paid media, but in the medium to long term you can build an audience and maintain your place in consumers’ minds – and at the top of search pages.