Profile visitors what you do and what services you offer

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The default LinkedIn profile cover photo is a blue background with geometric shapes and dots. That’s a lot of space that you could use much more effectively . You can include text, a catchy tagline, and a message to your profile visitors about what you do and what you offer. It can also include a CTA (call to action) to visit your website. This will give users an idea of ​​what you do, how you can help them, and how to best reach you—all without having to scroll through your entire profile.

By optimizing the appearance of your profile, you will latvia phone number data make the best possible first impression on your potential connections. You will also make it easier for potential clients to understand what you do and offer. Once your profile looks perfect, it is time to move on to the next parts of optimization.

2. Enhance your profile with compelling text
Many LinkedIn profiles look like resumes . Concise and professional, yet endlessly boring. LinkedIn was built on the idea of ​​connecting professionals with other professionals. But that won’t work if your profile looks like a shopping list. So write with your target audience in mind – instead of a boring list of professional experiences, write your LinkedIn profile like you would an online dating profile , only a little more professional. Try to make it readable and interesting to the people you’re trying to reach.

You can enter text in three sections of your profile: Title, Description (About Us), and Work Experience.

Caption
The headline is the line of text directly below your name on your profile. LinkedIn gives you about 120 characters of space here to tell visitors who you are and what you offer. Your headline should include a combination of keywords. The headline is usually the first thing a visitor sees, so it should clearly summarize what you do. For example: I'm an online marketing specialist who helps small and medium-sized businesses get more customers for their business.