How to Add Meta Descriptions in WordPress (Improve Click-Through Rate by Up to 5.8%)
Posted: Sat Feb 22, 2025 4:48 am
If you're not adding meta descriptions to your website, you're missing out on a huge opportunity to attract and convert new visitors. It may not seem like a big deal, but a specific snippet appearing in search engine results can make a huge difference. Without one, you could be losing out on clicks.
Meta descriptions are the short snippets that appear on search results pages like Google and Bing. You can customize them to better describe each page, attracting new users and making your search results stand out from competing websites.
Adding a meta description can be as easy as filling in a box or austria phone number data inserting a line of code.
Ready to get more clicks? We’ll show you how to add a meta description in WordPress with and without a plugin .
What is a Meta Description?
kinsta meta description
Example of a meta description
Search engines like Google use a robot called a web crawler to index your site . The information this gives them allows them to display it correctly in search results, so that it can be found when people search for relevant keywords .
But this is just a program and it doesn't automatically know what your site is about. It has to tell it using different elements like sitemaps , schema markup , and meta tags, just to name a few. That's why a meta description is so important.
Meta descriptions are the short snippets that appear on search results pages like Google and Bing. You can customize them to better describe each page, attracting new users and making your search results stand out from competing websites.
Adding a meta description can be as easy as filling in a box or austria phone number data inserting a line of code.
Ready to get more clicks? We’ll show you how to add a meta description in WordPress with and without a plugin .
What is a Meta Description?
kinsta meta description
Example of a meta description
Search engines like Google use a robot called a web crawler to index your site . The information this gives them allows them to display it correctly in search results, so that it can be found when people search for relevant keywords .
But this is just a program and it doesn't automatically know what your site is about. It has to tell it using different elements like sitemaps , schema markup , and meta tags, just to name a few. That's why a meta description is so important.