Meanwhile, more people are searching for "exactly" a tasting menu in Madrid , for example (91 per month), so if you are better positioned for this search you will have a greater chance of selling your service, since there is also less competition because many sites do not include the word tasting.
Furthermore, based on our experience with usa mobile database the Google Positioning Observatory for Aragon, at o10media we have seen how search engine users have been increasingly performing more specific searches since 2007, to the detriment of general searches. What does this mean? For a small business, it is better to use searches that involve a larger number of words and give an idea of a much more defined product .
Tools for defining “long tail” terms Below, we are going to name some tools that can help us configure a "long tail" positioning strategy on Google : 1. Google Keyword Tool. Integrated into Google Adwords, it will soon disappear to make way for Google Keyword Planner. , it offers us possible related searches and their competition.