How saas companies can use email to improve retention
Posted: Thu Feb 20, 2025 10:05 am
Here's what you should aim to understand: Demographics and psychography Purchasing potential Stage of the funnel Key trigger points or problems Interests and hobbies The outcome or solution they're looking for Based on this information, create a buyer persona, a semi-fictional representation of your ideal customer. The more detailed and specific you are when creating your buyer persona, the better you can target your audience and write emails that drive real conversions rather than empty results.
Image source Focus on your subject line and preview netherlands whatsapp data text The subject line and preview text are the first two things your subscriber will see when your email arrives in their inbox. Unless both of these stand out in the inbox and spark curiosity, it's safe to say your target audience won't open the email. Image source But aside from getting them to open your emails, a good email subject line might be all you need to avoid getting deleted from your inbox, unsubscribed, or worse, reported as spam.
Here are a few email subject line tips you can follow to increase your open rate and move the needle toward faster conversion: Keep them down to the character; otherwise they will be cut off in the inbox. The best performing subject lines include four words or less. Pay attention to the first email here: Image source Avoid using filler words and use “Free, exclusive, limited, profitable, etc.” Use action words like.
Image source Focus on your subject line and preview netherlands whatsapp data text The subject line and preview text are the first two things your subscriber will see when your email arrives in their inbox. Unless both of these stand out in the inbox and spark curiosity, it's safe to say your target audience won't open the email. Image source But aside from getting them to open your emails, a good email subject line might be all you need to avoid getting deleted from your inbox, unsubscribed, or worse, reported as spam.
Here are a few email subject line tips you can follow to increase your open rate and move the needle toward faster conversion: Keep them down to the character; otherwise they will be cut off in the inbox. The best performing subject lines include four words or less. Pay attention to the first email here: Image source Avoid using filler words and use “Free, exclusive, limited, profitable, etc.” Use action words like.