you need to determine click fraud
Posted: Thu Feb 20, 2025 6:30 am
you want to launch a campaign to increase brand popularity. It's logical: the more people visit your site, the more famous your products will become;
- the passage of competitors through your ads. If there are significantly more clicks than visitors, then, most likely, competitors are clicking on your advertising links, reducing the advertising budget;
you know exactly how many unique visitors turn into real buyers. Then the metric value will help you calculate how many customers you will get;
You need to evaluate the results of your campaigns. In this case, the number of unique visitors will show how many people went to a specific page of your site through an ad.
By the way, unique visitors and “visits” in Metrica, as well as “Sessions” in Google Analytics are completely different metrics.
Shows
The metric shows how many users saw your ad. You need to evaluate impressions because:
they help calculate CTR, as well as % impressions;
The higher their value in display advertising, the more often people lebanon cell phone number list interact with your product, which increases its awareness.
Where to watch?
Impressions are counted by advertising algorithms and shown in the same reports as clicks.
Involvement
This metric shows how much interest a visitor has in your site after landing on it. Engagement is measured by time spent on the site and viewing depth — the number of pages a user scrolls through in one session.
How to know engagement?
You can view engagement statistics in the Behavior — Engagement section of Google Analytics. The easiest way is to link Google Analytics to Google Ads and evaluate metric values directly in advertising reports.
To evaluate the engagement rate in Yandex Metrica, you need to go to “Reports”, then “Standard reports” — “Audience” — “Viewing depth” / “Time on site”.
- the passage of competitors through your ads. If there are significantly more clicks than visitors, then, most likely, competitors are clicking on your advertising links, reducing the advertising budget;
you know exactly how many unique visitors turn into real buyers. Then the metric value will help you calculate how many customers you will get;
You need to evaluate the results of your campaigns. In this case, the number of unique visitors will show how many people went to a specific page of your site through an ad.
By the way, unique visitors and “visits” in Metrica, as well as “Sessions” in Google Analytics are completely different metrics.
Shows
The metric shows how many users saw your ad. You need to evaluate impressions because:
they help calculate CTR, as well as % impressions;
The higher their value in display advertising, the more often people lebanon cell phone number list interact with your product, which increases its awareness.
Where to watch?
Impressions are counted by advertising algorithms and shown in the same reports as clicks.
Involvement
This metric shows how much interest a visitor has in your site after landing on it. Engagement is measured by time spent on the site and viewing depth — the number of pages a user scrolls through in one session.
How to know engagement?
You can view engagement statistics in the Behavior — Engagement section of Google Analytics. The easiest way is to link Google Analytics to Google Ads and evaluate metric values directly in advertising reports.
To evaluate the engagement rate in Yandex Metrica, you need to go to “Reports”, then “Standard reports” — “Audience” — “Viewing depth” / “Time on site”.