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Google Ads Expert
By Stefano Diversi 04/06/2024 Google Ads (AdWords) 0 Comments
Do you have a small or medium business and are wondering how to advertise your products/services on Google?

Google Ads Expert (formerly AdWords) : I help you get contacts and customers through Google
I am Stefano Diversi and as a Google Ads Expert I am an expert and specialized professional in the creation, management and optimization of advertising campaigns on Google Ads and on all Google partner sites.

As a Google Ads Expert, I will kenya cell phone number list follow you, with data in hand, in all the technical and strategic aspects of marketing and positioning of your product or service on Google.

Schedule an appointment with a Google Ads expert to look at your Google Ads account together.


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Google Premier Partner Certified Consultant in the Top 3% of Agencies in Italy
Google Premier Partner certification is the recognition given to the best 3% of agencies and consultants in Italy as a sign of quality of work done on Google Ads.
It is awarded to those who stand out for:

Results achieved for customers;
Certifications obtained;
amount of budget managed.
In the “why choose me” section you can check the Google Premier Partner certification directly on the Google website.


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Index and summary of the page contents:

1 Google Ads Expert (formerly AdWords): I help you get contacts and customers through Google
2 Google Premier Partner Certified Consultant in the Top 3% of Agencies in Italy
3 What is a Google Ads Expert?
4 Best Google Ads Expert in Milan? How can they help you?
5 How can a Google Ads Expert help you?
6 What tests must a real Ads Expert pass?
7 Why use Google Ads?
8 Why do I need an Expert to manage Google Ads?
9 What can an Ads Expert do for my business?
9.1 Is it really that important to enter the world of Google?
10 Google Ads Marketing Strategist Expert.
11 Google Ads Campaign Management
11.1 How much and how to invest in Google Ads campaigns?
12 Write to the Google Expert for Google Ads Campaign Management
13 FAQ – Frequently Asked Questions
13.1 What can I do with Google Ads?
13.2 When do I pay for advertising on Google Ads?
13.3 How does a Google Ads expert position my ad?
13.4 Are you looking for a Google Expert for Display campaigns?
13.5 Can I choose who sees my Google Ads ad on Google?
13.6 What type of Ads can I use on Google?
13.7 What are the keywords to activate Google Ads?
You have probably already wondered how to maximize the efficiency of your advertising strategy at a low cost, eager to discover a method to quickly connect with a large audience.

Think about it for a moment: what is the portal that has taken the place of traditional encyclopedias, that turns us into instant experts with a simple click, ready to satisfy our every curiosity, from information on celebrities who appear on television - including their age, partners, children and even their weight - to revealing the location of the most famous pizzeria in our city?

In fact, it is not just a website, but a real gateway to the infinite online universe, or more precisely, a search engine. But not just any engine, but the search engine par excellence: Google.

In this article, I will explore the endless possibilities that Google Ads offers, providing you with a general overview of the platform to help you appreciate its incredible capabilities. However, I strongly recommend that you delve deeper into the topic through a personalized video call, focused on the specific needs of your business, to discover the real value that Google Ads can add to your business.

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Google Ads expert (formerly Adwords)
What is a Google Ads Expert?
The Google Ads Expert is that professional figure who deals with the management of online promotions and the company's web presentation through the Google Ads platform.

A Google Ads Expert therefore offers entrepreneurs the services needed to be found by potential customers.

The expert is precisely that figure to whom the entrepreneur turns to use the Google Ads platform and achieve his business objectives.

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Best Google Ads Expert in Milan? How can he help you?
There are various things in which a true Google Ads Expert can help you, the first thing is to direct you on the right web marketing strategy to adopt whether your business is in Milan or elsewhere.

This is because: “you can have the best Google Ads Expert in the world, but if you have a wrong marketing strategy you will still fail your business goals”

A good professional can help you by showing you the right path to take but in particular will show you which one NOT to take.

Often those who have only a technical vision of things tend to think or believe that "everything passes through there" and this has happened to me many times with my clients in Milan.

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How can a Google Ads Expert help you?
Among the various things in which a true Google Ads Expert can help you, the first thing is certainly to direct you on the right web marketing strategy to adopt.

Next we find:

Study the competitor market, to understand how they move and what they are investing in;
Produce and monitor a set of interesting keywords for your business;
Understand which of the different types of Google Ads campaigns is best to adopt, for example choosing between: search campaign, display campaign or shopping campaign;
Analyze previously made campaigns and understand what results they brought and how;
Analyze the mistakes that have been made;
If you have active campaigns, optimize them, for example by lowering the cost of acquiring each individual customer.
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What tests must a real Ads Expert pass?
Google SkillShop certification is essential for a Google Ads Expert, because it certifies the skills acquired by the expert through specific tests of the Google Ads platform.

The test specifically covers numerous topics including:

Search engine marketing campaigns;
Display campaigns (via banners);
Video promotion also on YouTube;
Shopping campaigns for selling products.
Once you pass these tests, you will be issued a qualification that proves you are a true Google Ads Expert.

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Why use Google Ads?
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Nowadays it is essential for an Italian company, whether it is a large or small company, to be present on the web, on Google and on social networks.

Obviously this will allow you to sell your products or services but NOT only! In these channels we do not only aim to sell, we aim to inform, make ourselves known, create a brand in such a way as to enter people's minds and be remembered when our service or good will be useful to them!

Search engines, such as Google Ads, can certainly be useful for intercepting people who are explicitly looking for your product or service.

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Why do I need an Expert to manage Google Ads?
Many people and entrepreneurs think that they can use social networks and search engines to promote themselves independently, what do I need an expert for? I'll try to do it myself to see if anything comes up.

When the entrepreneur tries to do Google Ads by himself two things happen:

He loses money and doesn't know why, to the point of thinking that "it's not the right tool for me";
He gets results but doesn’t know why, he continues to invest because “it works” and after a while he creates a financial hole, because he continues to invest in something that stops working.
An online marketing platform like Google Ads is extremely complex, but it is still much less complex than the marketing strategy it is supposed to make work.

Let's remember that Google Ads is a tool that an Expert must use to put into practice the marketing strategy that was previously decided.

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What can an Ads Expert do for my business?
There are various things that a web marketing expert can do for your business, your company or business…

Let's see together what you really need a marketing expert on Ads:

He will be able to support you with the various aspects of online advertising that you need to carry out;
You will be able to study and analyze the market you operate in before working on Ads;
It will analyze your competitors, to have data to use also for the ordinary management of the business;
It will make your advertising channels even more effective;
It will increase your visibility according to your target audience;
It will save you money because you don't have to give it to Google.
Is it really that important to enter the Google world?
Getting found for the right keywords on Google is more important than ever, this is because when people search for a product or service in most cases they search on Google.

So if you are not present with Ads campaigns within Google searches you are losing money and potential customers!

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Expert in Google Ads marketing strategies.
Start thinking about topics that are relevant to your work and what words can be tied to it.

Be careful not to use technical terms that you and other professionals know but think of the words that a common user would use.

What is the problem that the user wants to solve with your product?
What is the solution?
What features does your product have?
Then you need to get into the brain of your typical user: What keywords will they type into the search bar?

You also have to become a good observer, you have to observe yourself while you do research.

For example, if you wanted to find a good computer, what would you type into Google? Just computers? No, because too many results would appear. Cheap computer? Maybe. Cheap desktop PC? Probably.

Let's say that this short simulation taught us that the price range is important and we must take it into consideration among the keywords.

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Google Ads Campaign Management
Starting Google Ads campaigns is not enough, you also need to know how to analyze the data that the campaigns collect, study them and return new useful information to continue with the campaign.

This is the fundamental way to get concrete results: follow the activities that bring you the greatest results.

Analyzing your Ads account will allow the expert you have selected to improve it, lower costs or give you more clarity on what is happening to your campaigns.

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Google Ads Expert: I have been following Google Ads campaigns since before 2015
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Plus, you can get suggestions on how to change your campaigns based on how the market changes and evolves, times change, and even the way people search on Google.

An expert will help you manage campaigns within your Google Ads account, investing on the web is a serious thing and you need to be aware of what you are doing.

Failure to use these tools correctly will turn an advertising investment into a truly unsustainable cost!

How much and how to invest in Google Ads campaigns?
Working on Google is not the only way, there are various ways to promote yourself through the web and internet.

I recommend that you request a consultation to understand if in your specific case it is worth investing money on Google as well as understanding how much and how to obtain concrete results through Google ads.

Write to the Google Expert for Google Ads campaign management
Fill out the contact form to send me an immediate message, I usually respond in less than 15 minutes during office hours .

What happens when I submit the form ?

We get in touch via email or phone;
I'll ask you a few questions to understand if I'm the right consultant for you;
I am sending you a detailed proposal to start a collaboration.
Full name
(Write to me, average response time: 15 minutes )

Your email
( You will receive an email with some preliminary questions )

Accept Privacy Policy
I authorize the processing of data as described in the Privacy Policy and for marketing purposes, pursuant to the new European Regulation 2016/679


or contact me by email: [email protected]

FAQ – Frequently Asked Questions
What can I do with Google Ads?
google-ads-placements
By placing an ad on Google there is no person that you will potentially not be able to reach since there are very few people who do not use it daily for the most diverse activities.
Google Ads is a platform through which you can publish ads on SERP acronym for search engine result page or search engine results pages: the first results that appear when you do a search, in fact, are paid ads that are activated by the words you have entered.
By choosing to use Google Ads your investment will be optimized since the ad will not appear to just anyone but only to people interested in your type of product.

When do I pay for advertising on Google Ads?
reviews-opinions-best-google-ads-consultant-stefano-diversi-1
The great thing about Google Ads is pay per click ppc, that is, you only pay when a customer actually clicks on your ad.
You will have to set a budget, an amount you intend to invest for each day and choose the keywords.
When a user enters the keyword in the search bar, your ad will appear in the section reserved for sponsored links, preceded by the word Ad.
Read the in-depth analysis >>>

How does a Google Ads expert position my ad?
google-ads-search-network-certification-2021
To choose where to place your ad, Google essentially takes into account two factors: the amount you have established as your budget, and this is obvious because those who pay more have the right to a better position, and the quality of your ad, i.e. the relevance of your keywords to the ad and therefore to the user's searches.
This last criterion is called Quality Score in English.

Are you looking for a Google Expert for Display campaigns?
google-ads-certification-display-network-campaigns
I am Stefano Diversi and I manage all the campaigns that Google Ads makes available including Display.
In fact, I deal with both Google Campaigns in the Search Network (Search), remarketing campaigns, campaigns in the Google Display Network of Google and Shopping Campaigns, etc…