Systems take over people's work
Posted: Mon Dec 23, 2024 5:27 am
And it goes a step further. As a healthcare organization, you want to care, be human. For years, the first moment of contact was human: by phone, in real life or via e-mail. And social media are also human in that sense. It remains communication from individual to individual.
However, the human factor will increasingly disappear in the coming years. Systems will take over important tasks from people. For example, how do you ensure that you convey and monitor your brand identity on your mobile website, where there is hardly any room for colours and logos? How do you ensure that you sound human in an appointment form? Be aware of your tone of voice . In a human conversation you might ask 'What is your name?', while the appointment form says 'Enter your name'. That tone is very different and it really makes you come across differently.
Interpretation & interaction
And what about an EPD? The quote from Piet Hoogendoorn in the Eindhovens Dagblad about 'My MMC' of the Maxima Medical Center in Eindhoven proves that systems cannot simply take over the function of personal contact.
Pieter Hoogendoorn (49) from Eindhoven is hong kong mailing database one of the first users. He is being treated by a cardiologist, a lung specialist, an internist and a pain clinic. "It (the medical file, ed.) is a handy tool," says Hoogendoorn.
Also read: Does your organization's voice match its identity?
I find it easy that I can see my appointments. But reading my file is difficult, with all the medical terms. An MRI scan of my brain was recently made. The results were in my file, but I didn't open them. I didn't want to see it before I had a conversation with my specialist. Otherwise I just imagine all sorts of things.
The interpretation of this type of information is very important. How do you ensure that the medical information is understandable for your healthcare client? And how do you ensure that you 'offer help' in such a system in the same qualitative and human way as you would during a personal conversation? In short: the more our way of communicating shifts to the digital, and the more systems take over the work of doctors and other healthcare providers, the more the communication and ICT departments have to think about the online identity, the importance of interaction and the design of interactions.
However, the human factor will increasingly disappear in the coming years. Systems will take over important tasks from people. For example, how do you ensure that you convey and monitor your brand identity on your mobile website, where there is hardly any room for colours and logos? How do you ensure that you sound human in an appointment form? Be aware of your tone of voice . In a human conversation you might ask 'What is your name?', while the appointment form says 'Enter your name'. That tone is very different and it really makes you come across differently.
Interpretation & interaction
And what about an EPD? The quote from Piet Hoogendoorn in the Eindhovens Dagblad about 'My MMC' of the Maxima Medical Center in Eindhoven proves that systems cannot simply take over the function of personal contact.
Pieter Hoogendoorn (49) from Eindhoven is hong kong mailing database one of the first users. He is being treated by a cardiologist, a lung specialist, an internist and a pain clinic. "It (the medical file, ed.) is a handy tool," says Hoogendoorn.
Also read: Does your organization's voice match its identity?
I find it easy that I can see my appointments. But reading my file is difficult, with all the medical terms. An MRI scan of my brain was recently made. The results were in my file, but I didn't open them. I didn't want to see it before I had a conversation with my specialist. Otherwise I just imagine all sorts of things.
The interpretation of this type of information is very important. How do you ensure that the medical information is understandable for your healthcare client? And how do you ensure that you 'offer help' in such a system in the same qualitative and human way as you would during a personal conversation? In short: the more our way of communicating shifts to the digital, and the more systems take over the work of doctors and other healthcare providers, the more the communication and ICT departments have to think about the online identity, the importance of interaction and the design of interactions.