It seems that the use of pseudonyms in Europe is more common than you might imagine. There are advantages and disadvantages to using one.
Carlos Bravo20
According to a 2012 study by Overblog, 68% of professional bloggers in Europe use a pseudonym (in the United States, it is only 6%).
Blogger pseudonymPhoto rights by Fotolia
The report does not reveal whether readers are aware of the fact that the blogger is using a name other than the one on his or her ID or passport.
What are the reasons for using a pseudonym? Many of the reasons are reflected in the advantages and disadvantages of using a made-up name.
Advantages of using a pseudonym on a blog
There are actually more advantages than disadvantages to jewelry store email list not using your real name on a blog. Perhaps that is why the vast majority of professional European bloggers choose this route.
1. You protect your personal identity : Criticism affects you less because it is difficult for you to take it personally. You probably take more risks in your responses because it is harder to locate you in case someone gets so angry that they feel like hitting you with a baseball bat one day.
2. Personal branding : movie actors are the best example. You may not have a name that is the most suitable for being a fashion leader on a fashion blog. In that case, you can choose a name that sounds cooler (I would love to give an example but to be honest I don't know anything about the fashion field).
3. Job protection : having a job and having a blog always carries the risk of mixing both topics. For example, writing a post during working hours is not recommended. Even if your behavior is 100% correct, your coworkers or boss could always suspect that you are working on your blog when you shouldn't.