How to use SMS in an election campaign
Posted: Wed Feb 19, 2025 10:35 am
Through the use of social media, it is possible to reach a large number of potential voters in a short space of time, and all of this in a cheap, fast and effective way. The mainstream media still has a great influence on the general public, but social networks, especially outside of the campaign period, are important tools for maintaining dialogue and proximity with voters and for not allowing the candidate's image to be forgotten until the next election.
But it’s not enough to just create an account and not use it new zealand mobile database correctly, is it? You need to take some precautions so that the digital environment adds value to your image:
Answer all your voters' questions, including criticisms.
State your campaign goals clearly.
Provide relevant information.
Establish a good posting frequency.
Monitor engagement.
Keep your page looking good.
In addition to social media, a website and a blog help to strengthen the candidate's image and disseminate their proposals. Keep your website up to date, making clear all the topics to be addressed and the message you want to convey. If you don't have a blog, consider creating one. It can be an excellent tool for discussing political issues in more detail.
If you still have questions about how to use digital media in the best possible way, check out some of our materials on the subject:
Email Marketing: Getting Started
Political Disclosure on the Web
5. Monitor everything!
As Robert Kaplan and David Norton once said, “What is not measured is not managed.” Monitoring engagement on social media, the results of contacts made and the evolution of your database allows you to adapt your strategies in time, checking what is really working and what is not.
Another important point is to monitor your opponents. Analyze their strengths and weaknesses. Check the campaigns used on social media and the proposals, try to identify the tactics used, monitor the topics covered on the candidate's blog and the information available on their website. Analyze what can be used in your campaign and recognize when there is a need to adapt your strategy, always working ethically and transparently.
But it’s not enough to just create an account and not use it new zealand mobile database correctly, is it? You need to take some precautions so that the digital environment adds value to your image:
Answer all your voters' questions, including criticisms.
State your campaign goals clearly.
Provide relevant information.
Establish a good posting frequency.
Monitor engagement.
Keep your page looking good.
In addition to social media, a website and a blog help to strengthen the candidate's image and disseminate their proposals. Keep your website up to date, making clear all the topics to be addressed and the message you want to convey. If you don't have a blog, consider creating one. It can be an excellent tool for discussing political issues in more detail.
If you still have questions about how to use digital media in the best possible way, check out some of our materials on the subject:
Email Marketing: Getting Started
Political Disclosure on the Web
5. Monitor everything!
As Robert Kaplan and David Norton once said, “What is not measured is not managed.” Monitoring engagement on social media, the results of contacts made and the evolution of your database allows you to adapt your strategies in time, checking what is really working and what is not.
Another important point is to monitor your opponents. Analyze their strengths and weaknesses. Check the campaigns used on social media and the proposals, try to identify the tactics used, monitor the topics covered on the candidate's blog and the information available on their website. Analyze what can be used in your campaign and recognize when there is a need to adapt your strategy, always working ethically and transparently.