Presence and monitoring on social networks
Posted: Wed Feb 19, 2025 9:26 am
However, it is more interesting to create relevant content on subjects that are of interest to the electorate than to praise the candidate's image, such as health, education, economy, international relations, geopolitics, etc. In this way, the politician begins to be seen as an authority on these subjects, gaining relevance and always being remembered.
Social media is a very important part of the lives of many Brazilians today. According to data from 2017 , more than 100 million Brazilians are connected to social media , spending on average more than 5 hours a day in front of a computer and almost 4 hours on tablets and cell phones.
Of course, it is not necessary to be present on all social networks. There are many and some may not even be relevant to a campaign. The important thing is to choose the most appropriate ones, that is, those on which your target audience (voters) is present and interacts most frequently, and to correctly plan how the interaction will be carried out.
In any case, the social media that we consider most ghana mobile database important today, and therefore deserving of greater attention, are:
Facebook: the network with the most users in the world offers the possibility of publishing the most varied types of content;
Snapchat: short videos and photos that are available for 24 hours on the platform;
Twitter: short texts, up to 280 characters, increased possibility of interaction.
Instagram: publishing photos and videos and using hashtags.
LinkedIn: professional network, hold relevant discussions and gain prestige.
YouTube: video social network and the network with the most users in Brazil.
Once a presence on social media has been established, another task that is just as important as producing content arises: monitoring what is published . This work is based on collecting and analyzing data on how voters are interacting with the candidate.
Some of the most important data to take into consideration are:
Number of fans/followers and visits;
Engagement in publications (likes, shares and comments);
Reach (how many people viewed the post);
Number and quality of public mentions, in groups, events and on the page or profile itself.
Social media monitoring provides all the necessary guidance on how the candidate's image is being received by the public. From this, it is possible to reinforce or rethink campaign strategies, making actions more assertive and precise.
Social media is a very important part of the lives of many Brazilians today. According to data from 2017 , more than 100 million Brazilians are connected to social media , spending on average more than 5 hours a day in front of a computer and almost 4 hours on tablets and cell phones.
Of course, it is not necessary to be present on all social networks. There are many and some may not even be relevant to a campaign. The important thing is to choose the most appropriate ones, that is, those on which your target audience (voters) is present and interacts most frequently, and to correctly plan how the interaction will be carried out.
In any case, the social media that we consider most ghana mobile database important today, and therefore deserving of greater attention, are:
Facebook: the network with the most users in the world offers the possibility of publishing the most varied types of content;
Snapchat: short videos and photos that are available for 24 hours on the platform;
Twitter: short texts, up to 280 characters, increased possibility of interaction.
Instagram: publishing photos and videos and using hashtags.
LinkedIn: professional network, hold relevant discussions and gain prestige.
YouTube: video social network and the network with the most users in Brazil.
Once a presence on social media has been established, another task that is just as important as producing content arises: monitoring what is published . This work is based on collecting and analyzing data on how voters are interacting with the candidate.
Some of the most important data to take into consideration are:
Number of fans/followers and visits;
Engagement in publications (likes, shares and comments);
Reach (how many people viewed the post);
Number and quality of public mentions, in groups, events and on the page or profile itself.
Social media monitoring provides all the necessary guidance on how the candidate's image is being received by the public. From this, it is possible to reinforce or rethink campaign strategies, making actions more assertive and precise.