Optimize short-form video content for social search
Posted: Wed Feb 19, 2025 9:26 am
You can extend the reach and engagement of your short-form videos by optimizing them for social search. By using keywords and hashtags that relate to your brand and resonate with your target audience, you can increase your video’s visibility in search results. Create engaging titles and descriptions that incorporate keywords. Use a verbal call to action with relevant keywords to encourage viewer interaction, boost engagement and improve your content’s search ranking. Including subtitles and SRT files for video content will also improve your search by making your content more accessible. These are tactics you can use to get more views on YouTube, but they apply across networks.
5. Maintain a social media content calendar
Maintaining a calendar is a staple in social media content creation because it helps you organize uk mobile database and plan effectively. A social media calendar enables you to make sure you’re publishing enough content across networks, while also giving you the flexibility to address timely trends or changes. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance and manage all your content in one place. Sprout’s Publishing calendar enables you to visualize your content strategy over days, weeks and months, making it easier to maintain consistency across all social media channels.
Sprout Social's Publishing Calendar with suggestions of Optimal Send Times for scheduling posts.
6. Make accessible content
Social media accessibility creates an inclusive experience and extends your content to a broader audience. Add subtitles to videos, write alt text for images and ensure content is navigable for assistive technologies like screen readers—these are just a few examples of how you can incorporate accessibility. It also helps to use tools that incorporate accessibility. For example, our Generate by AI Assist is an alt text generator built into Sprout’s Publishing platform for certain plans. By championing accessibility, you enhance user engagement by making your content available to people living with disabilities.
5. Maintain a social media content calendar
Maintaining a calendar is a staple in social media content creation because it helps you organize uk mobile database and plan effectively. A social media calendar enables you to make sure you’re publishing enough content across networks, while also giving you the flexibility to address timely trends or changes. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance and manage all your content in one place. Sprout’s Publishing calendar enables you to visualize your content strategy over days, weeks and months, making it easier to maintain consistency across all social media channels.
Sprout Social's Publishing Calendar with suggestions of Optimal Send Times for scheduling posts.
6. Make accessible content
Social media accessibility creates an inclusive experience and extends your content to a broader audience. Add subtitles to videos, write alt text for images and ensure content is navigable for assistive technologies like screen readers—these are just a few examples of how you can incorporate accessibility. It also helps to use tools that incorporate accessibility. For example, our Generate by AI Assist is an alt text generator built into Sprout’s Publishing platform for certain plans. By championing accessibility, you enhance user engagement by making your content available to people living with disabilities.