As the Internet dividend gradually peaks, the market space is monopolized by the head, and new entrants face severe challenges. Brands also feel the rising cost of traffic acquisition and the pressure of supply chain competition. I changed jobs to become a terminal product manager and was ready to do a big job. I found that I thought the problem was simple. In recent years, the vigorous development of terminal business has also led many people in related positions, such as terminal product managers, interactive testing, R&D operations, project managers, etc., to transform into terminal products.
But most people will start with the terminal. peaks, some problems have begun to surface."The top players have taken up too much attention" and "The market space feels so squeezed that it is suffocating." These voices are heard one after another in the Internet market during the sedimentation period. The early traffic dividends have been divided up, and the market structure is becoming increasingly stable. It seems even more difficult to break through in this ecosystem. Brands are also struggling to survive in the gap between content and supply chain.
If they don't have their own traffic, they kuwait code number for mobile have to keep burning money. The competition in the supply chain has fallen into the quagmire of price wars. The survival space has been repeatedly compressed, and it has become difficult for brands to expand their channels. The stickiness with consumers is also slowly weakening. But at this time, "different from the high investment, it is also different from the lack of professionalism in product details. For many parties, I think it is very worthwhile for brands to build their own operation systems. In the era of everyone and the stock market, more attention should be paid to the accumulation of fragmented and accurate traffic.