How can we minimize the risks that AI poses to our content?

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Okay, this all sounds incredibly depressing. And I'm not surprised - the threats that AI poses to our content are terrifying.

Finally, let's look at how we can minimize the risks and reduce the damage of generative artificial intelligence to our content.

AI, like any technology, will have some impact malta phone number data on the kinds of tasks we can do. But it won't change the essence of what we mean by "marketing" or "content."

To say that you can only remain a marketer if you learn to use AI is tantamount to having to change professions entirely. A generative AI expert is not a marketer. A marketer can also be a generative AI expert, and a generative AI expert can be a content specialist.

However, these professions are not interchangeable and the skill sets behind them are different. Think about it this way: does occasionally looking at Excel and preparing reports make you a data analyst? Probably not.

The work we do as marketers will remain valuable even as AI becomes a major part of how we do it. So when we think about minimizing the risks of AI taking our content, we should especially consider the unique skills and challenges of marketing work.