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It’s a relatable video that offers tips beyond the brand’s products to give followers an easy

Posted: Wed Feb 19, 2025 9:05 am
by mstakh.i.mo.mi
HUM Nutrition frequently shares short-form videos of influencers, creators, customers and staff members using the brand’s supplements in their daily lives. The videos feature a bright, clean aesthetic that help the supplement bottles’ colorful labels stand out. In the below example, the brand’s Hair Strong vitamins are featured as part of a routine to restore hair health.

applicable routine. When people can see how your product works or how other people use your services to solve a problem, they can visualize themselves doing the same thing.

Hum video ad showing Hair Strong supplements held by a hand. The bottle has a bright pink label.

Animated explainer videos are an alternative option to live-action thailand mobile database demonstrations. Though more abstract, they’re still an opportunity to put the customer’s problem into perspective and introduce your services as the solution.

Consideration-stage videos don’t have to focus solely on your products or services, either. Consumers also consider a company’s culture and core values before committing to being their customer.

Data from a Q2 2024 Sprout Social Pulse Survey shows 87% of all consumers strongly or somewhat agree they expect influencers to speak out about causes that align with their values and take a stand on social media. This is a massive difference from our 2023 data, where only 25% of consumers said the most memorable brands speak out about causes/news that align with their values.