Electoral marketing is reserved for the period of the dispute for elected public office, and has a clear objective: to make the politician win the elections.
Political marketing, on the other hand, occurs after the candidate has won a seat and begins to exercise his mandate. In this case, we have communication strategies that can aim at different objectives, such as preparing the parliamentarian for the next election , or strengthening his image among the population to gain their support at crucial moments. Thus, it is a set of long-term actions.
Let's recall the main particularities of each modality in the table below.
What is political marketing without its actions? Nothing. It is japan mobile database necessary to develop a series of strategies that seek to achieve the communication objectives . According to an important theorist in the area, Philip Kotler, marketing is 'the human activity directed at satisfying needs and desires through a process of exchange'.
The candidate, together with his team, must work to deliver this premise highlighted by Kotler, through communication efforts. He can do this in several ways, but some media and focuses are extremely important, so we will highlight them here.
Positive image formation
The main objective of political marketing is to develop actions that allow the candidate to be a positive figure in the public's imagination. However, since it is carried out through a process of exchange, in order to work on this issue, it is necessary to “deliver” some things to the citizens.
Information
Keeping people up to date with the latest developments in your term. How you have been working to improve the lives of the population in your electoral district is something that interests you greatly, right?
Create an editorial calendar so that you can establish a routine for sending out materials that inform citizens about how the candidate is working. This activity is very important for building a positive image, because staying active makes the politician stay in people's minds.
During elections, people are bombarded with information about the candidates. After being elected, many of them forget to maintain this bridge as a passable space, causing the electorate to forget that the person holding the public office even exists.
Contact with the population
Face-to-face contact with voters must also be a routine practice during political marketing, not only in electoral marketing. It is from this contact that ideas for implementing actions emerge, both in terms of communication and legislative proposals, for example.