Informational queries are related to the fact
Posted: Wed Feb 19, 2025 8:23 am
Navigational queries are cases where a user tries to go to a specific web page by entering its name directly into the search (for example, List ).
Transactional queries are search queries from a user who has transactional intent, meaning they are trying to buy something online immediately. They often enter the exact name of the brand or product they want to purchase.
Investigative or commercial queries are jordan phone number data entered by a user who may be interested in purchasing a product or service, but wants to learn more about it first. This intent is primarily used to search for information about a purchase.
Summary
Businesses that can focus on and leverage search intent can target audiences based on what users are trying to achieve, not just who they are. This allows businesses to find the audience for whom their content is relevant through the questions users are asking, rather than pursuing overly broad goals and hoping that some of the relevant users will stumble upon the products and services they offer.
And there’s another plus. Intent-based marketing is extremely effective in the B2B sphere. The solutions and services that are the subject of B2B business relationships tend to be quite complex. People who want to invest in such services or solutions usually have a fairly good knowledge of what they are looking for and why they are looking for it. So they know what to look for and what questions to ask in search engines to get the necessary information. A company that can identify these questions through intent is able to design an SEO-optimized content strategy that can answer those questions.
Transactional queries are search queries from a user who has transactional intent, meaning they are trying to buy something online immediately. They often enter the exact name of the brand or product they want to purchase.
Investigative or commercial queries are jordan phone number data entered by a user who may be interested in purchasing a product or service, but wants to learn more about it first. This intent is primarily used to search for information about a purchase.
Summary
Businesses that can focus on and leverage search intent can target audiences based on what users are trying to achieve, not just who they are. This allows businesses to find the audience for whom their content is relevant through the questions users are asking, rather than pursuing overly broad goals and hoping that some of the relevant users will stumble upon the products and services they offer.
And there’s another plus. Intent-based marketing is extremely effective in the B2B sphere. The solutions and services that are the subject of B2B business relationships tend to be quite complex. People who want to invest in such services or solutions usually have a fairly good knowledge of what they are looking for and why they are looking for it. So they know what to look for and what questions to ask in search engines to get the necessary information. A company that can identify these questions through intent is able to design an SEO-optimized content strategy that can answer those questions.