Why having a YouTube content strategy matters
Posted: Wed Feb 19, 2025 8:05 am
First, let’s cover why it’s important for brands to cultivate a presence on YouTube. According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The 2024 Social Media Content Strategy Report found that 32% of consumers engage with brands on the platform everyday, while another 47% engage at least once a week.
Not only are consumers present and engaged on YouTube, they’re also ready singapore mobile database to buy. The same Pulse Survey found that 20% of consumers will use YouTube Shopping to make purchases in 2025. But that doesn’t mean you should hard-sell your products—even if they are the stars of your videos.
A video from Crayola's YouTube channel that showcases how you can use their products for DIY science experiments for kids
Instead, bring your audience on a journey with your brand, helping them imagine what’s possible with your products. The Crayola team succeeds at this by spurring on their audience’s creativity. As Liotti said, “At Crayola, we like to think outside the proverbial crayon box. We don’t need to be prescriptive about how to use the product, but rather inspire. Our content is geared toward both children and adults and supports our mission to help parents and educators raise creatively-alive kids.”
YouTube metrics to measure success
When charting your YouTube content strategy, having the right key performance indicators in place leads to more meaningful analysis, better content and a stronger impact.
Not only are consumers present and engaged on YouTube, they’re also ready singapore mobile database to buy. The same Pulse Survey found that 20% of consumers will use YouTube Shopping to make purchases in 2025. But that doesn’t mean you should hard-sell your products—even if they are the stars of your videos.
A video from Crayola's YouTube channel that showcases how you can use their products for DIY science experiments for kids
Instead, bring your audience on a journey with your brand, helping them imagine what’s possible with your products. The Crayola team succeeds at this by spurring on their audience’s creativity. As Liotti said, “At Crayola, we like to think outside the proverbial crayon box. We don’t need to be prescriptive about how to use the product, but rather inspire. Our content is geared toward both children and adults and supports our mission to help parents and educators raise creatively-alive kids.”
YouTube metrics to measure success
When charting your YouTube content strategy, having the right key performance indicators in place leads to more meaningful analysis, better content and a stronger impact.