Celebrating Black History Month: Best practices for social media and beyond

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As more organizations eliminate diversity, equity, inclusion and accessibility (DEIA) initiatives, there’s been a trend in companies backtracking on their social justice commitments. Following the US federal government pulling back on DEIA policies, business leaders in the United Kingdom and Australia warn of the ripple effects on international businesses.

This begs the question: is DEIA dead?

According to Stanford VMware Women’s Leadership Innovation Lab, experts argue that DEI isn’t dead. Instead, it’s experiencing a period within social movements scholars call “closed doors.” Closed doors refers to periods where the path for breaking the status quo requires intentional strategies, such as reframing approaches for survival and supporting the resilience of people willing to continue work to make change.

Cultural heritage months like Black History Month are a cornerstone to many paraguay mobile database DEI initiatives for brands. But in a landscape where performative activism is breeding skepticism, how can brands celebrate Black History Month authentically? And why should brands prioritize supporting DEIA initiatives year-round?

In this article, we’ll explore why Black History Month is just one piece to a broader investment brands should make toward a diverse, inclusive workforce. We’ll highlight how enterprise companies are using Black History Month as a cornerstone to year-round DEIB strategies. And we’ll share best practices for honoring cultural heritage months from planning Black History Month social media posts to partnering with Black creators year-round.