Brands are making a mistake when they overlook older consumers

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Research shows that brands are overlooking consumers aged 50-70 . This demographic is a key purchasing group. Despite myths that may exist about this generation, research shows that they have high purchasing power, outspend younger age groups, are resilient to economic turbulence and display high brand loyalty.

Ignoring this middle generation can be a missed hong kong phone number data opportunity for brands . Their purchasing behavior should be carefully analyzed and factored into marketing strategies. Brands that can reach and attract this consumer group can gain loyal customers who represent a stable and significant portion of the market.

Instagram is testing new stickers in Stories
Instagram is experimenting with other ways to make Stories more engaging and encourage creation. These stickers are not only visually appealing , but also promise to help promote products and enhance community engagement.

Instagram Stories remain a key element for user interaction and keeping up with current events. The addition of new stickers gives content creators another way to personalize their posts and reach their target audience . This update shows that Instagram is constantly working to improve the user experience and maintain its position as one of the leading players in social media.