than the open-model e-commerce platf
Posted: Mon Dec 23, 2024 5:15 am
In short, whether retail companies and e-commerce platforms use traffic incentives, launch an "automatic price-following" system, or self-operate to buy out-of-season and inventory products, or co-brand or customize products, the purpose is to make well-known brands willing to provide absolutely low-priced products to retail companies and e-commerce platforms, so as to form a low-price user mentality with absolutely low-priced well-known brand products, so that users can form consumption habits and reduce price comparison behavior. So what should retailers and e-commerce platforms do for relatively low-priced non-famous brands and white-label products? Unlike the certainty of buying well-known brands, consumers tend to make more comparisons and selections when buying non-famous brands and white-label products.
At this time, the richness of the products becomes malta code number very important. As mentioned earlier, for consumers, after comprehensively comparing the material, craftsmanship, design and other comprehensive factors, it is not necessarily that the former is cheaper, but that the consumer thinks the low price is the low price. Such consumer behavior and consumer psychology drive retailers and e-commerce platforms to continuously enrich non-famous brands and white-label products so that consumers can buy cups of several yuan as well as cups of dozens of yuan. Obviously, JD.com and Alibaba are also very clear about this. From the financial report data, it can be seen that the number of new merchants on JD.
com increased by . times year-on-year in 2017, and Taobao added 10,000 new merchants. The core purpose of JD.com and Taobao's vigorous development of new merchants is to enrich relatively low-priced goods. With the absolute low prices of well-known brands and the relatively low prices of non-well-known brands and white-label goods, retail enterprises and e-commerce platforms can achieve comprehensive low prices. 3. Long-term comprehensive low-price strategy is not feasible. Although the comprehensive low-price strategy seems to reduce the profits of merchants from a logical point of view, it may not be entirely true in fact.
At this time, the richness of the products becomes malta code number very important. As mentioned earlier, for consumers, after comprehensively comparing the material, craftsmanship, design and other comprehensive factors, it is not necessarily that the former is cheaper, but that the consumer thinks the low price is the low price. Such consumer behavior and consumer psychology drive retailers and e-commerce platforms to continuously enrich non-famous brands and white-label products so that consumers can buy cups of several yuan as well as cups of dozens of yuan. Obviously, JD.com and Alibaba are also very clear about this. From the financial report data, it can be seen that the number of new merchants on JD.
com increased by . times year-on-year in 2017, and Taobao added 10,000 new merchants. The core purpose of JD.com and Taobao's vigorous development of new merchants is to enrich relatively low-priced goods. With the absolute low prices of well-known brands and the relatively low prices of non-well-known brands and white-label goods, retail enterprises and e-commerce platforms can achieve comprehensive low prices. 3. Long-term comprehensive low-price strategy is not feasible. Although the comprehensive low-price strategy seems to reduce the profits of merchants from a logical point of view, it may not be entirely true in fact.