What is interactive video?
Posted: Mon Dec 23, 2024 5:08 am
If you have had a corporate video made for a lot of money, you naturally want to achieve the best possible result. You also want your viewers to take action after watching the video. By adding interactivity to your video, you ensure that viewers are triggered to take action instead of just passively watching a video. This can greatly increase the ROI of the corporate video. In this article you can read why and how you should start doing this right away.
By interactive video we mean adding interactive elements, such as buttons, links and forms during or after a video. A distinction is made between interaction within the video and interaction that links to an external source. Adding interaction to a video can mainly ensure more involvement and a higher conversion.
Why interactive video?
What still often happens is that companies have a video developed, put it on YouTube and then embed it from YouTube on their website. A waste. If you use YouTube for a video on your company website, it will simply cost you (indirectly) a lot of money.
YouTube does everything it can to earn money honduras mobile number from advertisements and to entice viewers to the video platform. YouTube is therefore mainly very valuable for SEO and for visibility on the channel itself, but not as a video player for business use. Apart from the fact that you always see the YouTube house style of the player, you also have a chance that advertisements from the competitor suddenly appear in the video on your website. Another major objection to a YouTube player on your website is that you often see 'related videos' at the end of the video. If the viewer clicks on them, they are completely distracted.
64% of consumers watch a video longer if they can participate in the video. – Rapt Media
If you want to get started with interactive video, you better choose a video platform other than YouTube. Below you can read a few more tips on how to get started with interactive video.
Get started with interactive video right away? [4-step plan]
If you want to get started with interactive video, you can follow the steps below.
By interactive video we mean adding interactive elements, such as buttons, links and forms during or after a video. A distinction is made between interaction within the video and interaction that links to an external source. Adding interaction to a video can mainly ensure more involvement and a higher conversion.
Why interactive video?
What still often happens is that companies have a video developed, put it on YouTube and then embed it from YouTube on their website. A waste. If you use YouTube for a video on your company website, it will simply cost you (indirectly) a lot of money.
YouTube does everything it can to earn money honduras mobile number from advertisements and to entice viewers to the video platform. YouTube is therefore mainly very valuable for SEO and for visibility on the channel itself, but not as a video player for business use. Apart from the fact that you always see the YouTube house style of the player, you also have a chance that advertisements from the competitor suddenly appear in the video on your website. Another major objection to a YouTube player on your website is that you often see 'related videos' at the end of the video. If the viewer clicks on them, they are completely distracted.
64% of consumers watch a video longer if they can participate in the video. – Rapt Media
If you want to get started with interactive video, you better choose a video platform other than YouTube. Below you can read a few more tips on how to get started with interactive video.
Get started with interactive video right away? [4-step plan]
If you want to get started with interactive video, you can follow the steps below.