Creative quality and quantity matter, so testing is key
Posted: Tue Feb 18, 2025 9:03 am
Ad creative will be tested by combining the following elements:
Test items Variation Examples
Image type Live action, illustrations, text images
Content of the appeal Salary, work austria number data environment, job satisfaction
Wording Casual, formal, interrogative
Remarketing to users who viewed the recruitment page
Users who visit your recruitment page are likely to already be searching for a job.
By delivering remarketing ads to this user demographic, you can efficiently attract applications..
Steps for implementing remarketing
1. Measuring browsing users by introducing LINE Tag
2. Creating an audience and setting segments
3. Preparing ad creatives for each segment
4. Adjusting delivery settings and bid amounts
Points to note when recruiting through LINE ads
There are a few important things to keep in mind when posting a job ad on LINE.
Here are some points to keep in mind for effective recruitment:
Test items Variation Examples
Image type Live action, illustrations, text images
Content of the appeal Salary, work austria number data environment, job satisfaction
Wording Casual, formal, interrogative
Remarketing to users who viewed the recruitment page
Users who visit your recruitment page are likely to already be searching for a job.
By delivering remarketing ads to this user demographic, you can efficiently attract applications..
Steps for implementing remarketing
1. Measuring browsing users by introducing LINE Tag
2. Creating an audience and setting segments
3. Preparing ad creatives for each segment
4. Adjusting delivery settings and bid amounts
Points to note when recruiting through LINE ads
There are a few important things to keep in mind when posting a job ad on LINE.
Here are some points to keep in mind for effective recruitment: