A clear view of customer journeys
Posted: Tue Feb 18, 2025 8:48 am
GA4’s ability to associate events across devices with a single user provides a far more complete view of a customer’s journey. This allows for more granular insights to be made with a higher degree of confidence in the less fragmented data.
It’s common for a user journey to span multiple devices on their way to making a purchase from your ecommerce store. Someone could discover a brand on their work computer, spend time during their commute browsing on their mobile device, then complete the purchase on their personal laptop or tablet at home. With Universal Analytics, reports would show three sessions with one conversion, which is fragmented and makes understanding the complete picture of their purchase journey tricky.
GA4 has been developed to azerbaijan mobile database help join up the dots of that journey into something more cohesive. In the example above, GA4 should show one journey. This results in a better understanding of how users discover your brand, where they “window shop”, and where they convert.
Manipulate and visualise data with the new “Explorations” section
GA4 offers more flexibility with the way data can be visualised. It’s actually impressive that Google has created one system that flexes to fit the huge variety of business types and priorities. The new “Explorations” section allows users to visualise segmented data in a number of ways, enabling users to learn more from their website data.
Additionally, GA4 has elevated their ecommerce capabilities. Once correctly set up, new predictive metrics have been introduced such as: Purchase & churn probability and Predicted revenue (from all users active in the last 28 days).
It’s common for a user journey to span multiple devices on their way to making a purchase from your ecommerce store. Someone could discover a brand on their work computer, spend time during their commute browsing on their mobile device, then complete the purchase on their personal laptop or tablet at home. With Universal Analytics, reports would show three sessions with one conversion, which is fragmented and makes understanding the complete picture of their purchase journey tricky.
GA4 has been developed to azerbaijan mobile database help join up the dots of that journey into something more cohesive. In the example above, GA4 should show one journey. This results in a better understanding of how users discover your brand, where they “window shop”, and where they convert.
Manipulate and visualise data with the new “Explorations” section
GA4 offers more flexibility with the way data can be visualised. It’s actually impressive that Google has created one system that flexes to fit the huge variety of business types and priorities. The new “Explorations” section allows users to visualise segmented data in a number of ways, enabling users to learn more from their website data.
Additionally, GA4 has elevated their ecommerce capabilities. Once correctly set up, new predictive metrics have been introduced such as: Purchase & churn probability and Predicted revenue (from all users active in the last 28 days).