Development of marketplaces
Posted: Tue Feb 18, 2025 8:27 am
A great example is our case with GC "Osnova". We launched advertising in Telegram, initially considering it only as a flight placement, but received a good share of the total number of requests: 8% in July, and 3% in August. The result was also influenced by the high-quality development of creative texts and the competent choice of channels. This is a cool field for experiments.
The growth vector of marketplaces in Russia has changed fundamentally with the beginning of the February events. Experts predict that e-commerce platforms will continue to grow, although not at the same rate as before February. Optimization of business processes may lead to a deterioration in service for buyers, but not to their reorientation to other formats. And it is through them that previously departed brands will return to the country, even as parallel imports.
Working with advertising data operators
The new advertising law is expected to increase transparency by kazakhstan mobile database increasing the transparency: advertisers will be able to track budgets and creatives. This will level the playing field and revise commercial terms. At the moment, we are still far from fully understanding the work and all the nuances. But we recommend starting to understand all the available innovations now, without putting it off, as we will soon reach the period of imposing fines.
The most global change in the market is probably that both agencies and advertisers need to adapt quickly: the time to track new information has been significantly reduced. In this regard, interest in marketing research has increased 5-fold from March to July. And as an agency, we strive to help advertisers save time and effort so that brands can direct them to project management and achieving better results. Therefore, we were among the first to launch monthly digests on changes, supplemented by cool meetups and comments from our experts in all areas, and we always try to open our expertise to the market. You can subscribe to our digests here .
Together we will build a digital reality that has changed, but has not broken us, but has only made us stronger.
The growth vector of marketplaces in Russia has changed fundamentally with the beginning of the February events. Experts predict that e-commerce platforms will continue to grow, although not at the same rate as before February. Optimization of business processes may lead to a deterioration in service for buyers, but not to their reorientation to other formats. And it is through them that previously departed brands will return to the country, even as parallel imports.
Working with advertising data operators
The new advertising law is expected to increase transparency by kazakhstan mobile database increasing the transparency: advertisers will be able to track budgets and creatives. This will level the playing field and revise commercial terms. At the moment, we are still far from fully understanding the work and all the nuances. But we recommend starting to understand all the available innovations now, without putting it off, as we will soon reach the period of imposing fines.
The most global change in the market is probably that both agencies and advertisers need to adapt quickly: the time to track new information has been significantly reduced. In this regard, interest in marketing research has increased 5-fold from March to July. And as an agency, we strive to help advertisers save time and effort so that brands can direct them to project management and achieving better results. Therefore, we were among the first to launch monthly digests on changes, supplemented by cool meetups and comments from our experts in all areas, and we always try to open our expertise to the market. You can subscribe to our digests here .
Together we will build a digital reality that has changed, but has not broken us, but has only made us stronger.