Using community building apps to bring existing, and new customers together
Posted: Tue Feb 18, 2025 8:10 am
One of the most important aspects of transitioning from a restaurant to a DTC business is your marketing strategy, and how you plan on getting the word out.
Jen and the team at MìLà relied on community building applications such as WeChat and Facebook to bring new customers in, and share updates with existing ones. Jen’s mom would join different WeChat groups and start inviting members from those groups to hers. The chat continued to grow as she shared updates on MìLà’s delicious offerings.
Customers who had frequented the restaurant were able to support via local Facebook groups where they could stay up-to-date with the business and order the soup dumplings for delivery.
MìLà’s chinese noodles in armenia mobile database various bowls, surrounded by colorful dishes and napkins.
After all the positive feedback in the community building forums, MìLà began offering Chinese noodles as one of their staple products. MìLà
The process of launching a DTC business out of your existing restaurant is a slow one, but by maintaining your products integrity, and meeting your customers where they are, you can create a successful brand out of your favorite dishes.
To discover Jen’s tips for working with retail partners, expanding production, or to hear how she secured Simu Liu as MìLà’s celebrity investor, tune in to the full Shopify Masters episode.
Jen and the team at MìLà relied on community building applications such as WeChat and Facebook to bring new customers in, and share updates with existing ones. Jen’s mom would join different WeChat groups and start inviting members from those groups to hers. The chat continued to grow as she shared updates on MìLà’s delicious offerings.
Customers who had frequented the restaurant were able to support via local Facebook groups where they could stay up-to-date with the business and order the soup dumplings for delivery.
MìLà’s chinese noodles in armenia mobile database various bowls, surrounded by colorful dishes and napkins.
After all the positive feedback in the community building forums, MìLà began offering Chinese noodles as one of their staple products. MìLà
The process of launching a DTC business out of your existing restaurant is a slow one, but by maintaining your products integrity, and meeting your customers where they are, you can create a successful brand out of your favorite dishes.
To discover Jen’s tips for working with retail partners, expanding production, or to hear how she secured Simu Liu as MìLà’s celebrity investor, tune in to the full Shopify Masters episode.