Who is this visitor of yours?
Posted: Tue Feb 18, 2025 8:09 am
The client thinks like this: I'll fill out the brief, give it to the copywriters, and in a couple of days I'll get the finished article. And then they tell him: look, we've come up with an approach for you, please approve it. What kind of approach is this, why can't we write the article right away? Let's explain.
Imagine that we've written the text right away, and you don't like it at all: the USPs we chose are absolutely not the ones that seem the coolest to you, and the idea of the article itself, in your opinion, is no good. What should we do? That's right, rewrite it all over again. The copywriter has wasted several days, and the efficiency is zero.
How can we avoid such situations? That's right, we should philippines mobile database agree in advance on the approximate content of the article, the USPs we'll tell you about, and the tone of the narrative. All of this will be in the approach. Pros: it takes much less time to prepare an approach than to write an article, and the client has a rough idea of what to expect from the future text. This allows us to agree "on the shore" and eliminates global edits.
But editing the approach is allowed.
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How to Turn a Lead into a Lead
In the beginning was the Word.
But what kind of Word? An article needs to start correctly. In general, the first paragraph (aka lead) is the most important in the entire text. If you fail to hook the reader within three seconds, you will lose them forever. But they could be the very representative of the target audience for whom the described product is vital.
That is why, from the very beginning, we tell the reader that we know what problem is bothering them and how to solve it. Reading our lead paragraph, they should understand that we are the very friend who will help them and give advice. This can be achieved through simple language of narration, as if you are telling your friend about something that will be useful to them.
You need to talk about it consistently, without lumping everything together. We do not advise mom to buy a hair dryer, simply stating that it has a power of 1,200 W and a plastic handle. No, we describe in detail that it is powerful, so you can do your hair in 15 minutes, and the handle does not heat up, and your hand does not slip off it.
Imagine that we've written the text right away, and you don't like it at all: the USPs we chose are absolutely not the ones that seem the coolest to you, and the idea of the article itself, in your opinion, is no good. What should we do? That's right, rewrite it all over again. The copywriter has wasted several days, and the efficiency is zero.
How can we avoid such situations? That's right, we should philippines mobile database agree in advance on the approximate content of the article, the USPs we'll tell you about, and the tone of the narrative. All of this will be in the approach. Pros: it takes much less time to prepare an approach than to write an article, and the client has a rough idea of what to expect from the future text. This allows us to agree "on the shore" and eliminates global edits.
But editing the approach is allowed.
subscribe!
How to Turn a Lead into a Lead
In the beginning was the Word.
But what kind of Word? An article needs to start correctly. In general, the first paragraph (aka lead) is the most important in the entire text. If you fail to hook the reader within three seconds, you will lose them forever. But they could be the very representative of the target audience for whom the described product is vital.
That is why, from the very beginning, we tell the reader that we know what problem is bothering them and how to solve it. Reading our lead paragraph, they should understand that we are the very friend who will help them and give advice. This can be achieved through simple language of narration, as if you are telling your friend about something that will be useful to them.
You need to talk about it consistently, without lumping everything together. We do not advise mom to buy a hair dryer, simply stating that it has a power of 1,200 W and a plastic handle. No, we describe in detail that it is powerful, so you can do your hair in 15 minutes, and the handle does not heat up, and your hand does not slip off it.