Geo-advertising for business: how to increase the number of mobile app installations
Posted: Tue Feb 18, 2025 7:15 am
Geo-advertising is a vast complex that includes more than just promotion in maps and navigators. It is a symbiosis of search advertising, media advertising, and even reputation management. Geo-services have long gone beyond the functionality we are accustomed to: finding a point on the map and how to get there. Today they help make an additional choice, including with the help of advertising that is aimed at users located near the promoted object.
The tasks that advertising in geo-services solves :
Formation of the company's image and recognition, as well as warming up the interest of users.
Stimulating demand and brand associations with the location.
Increase sales and repeat purchases by reminding customers about the brand and informing them about special offers.
Principles and formats of work
In the Yandex Maps ecosystem, promotion is built in the same jiangsu mobile number database way as the main search page: the user enters a query and receives the most relevant information. At the same time, the algorithms of the service itself analyze many factors, such as the user's behavior and their current location, and show the nearest convenient place for them.
Without advertising promotion, cards in Yandex Maps contain little information, but there is the possibility of posting stories, as well as adding news. When connecting advertising promotion, the card rises higher in the search. Also, by adding advertising materials, you can make it bright, which will help stand out from the rest in order to hook the user directly with the visual.
Among the main formats of Yandex Maps, we highlight:
The icon in the section is the company logo, which is located at the top of the map.
Priority placement.
POI is a branded marker on the map that is visible without a search query.
3-D new buildings.
Formats in Yandex Navigator:
The premium banner appears when building a route, as well as when the car stops.
The banner is used in the desktop version.
Billboards are displayed as you move along the route.
Premium billboards are customized 3-D objects that appear while moving.
Route recommendations when, when constructing a route, it is suggested to visit the advertiser's point with a minimum deviation.
Pins are route markers with the brand logo and signatures.
2GIS works on the same principles. As for Yandex Navigator and Maps, they are so closely connected that the formats of one leak into the other, allowing for maximum coverage.
The tasks that advertising in geo-services solves :
Formation of the company's image and recognition, as well as warming up the interest of users.
Stimulating demand and brand associations with the location.
Increase sales and repeat purchases by reminding customers about the brand and informing them about special offers.
Principles and formats of work
In the Yandex Maps ecosystem, promotion is built in the same jiangsu mobile number database way as the main search page: the user enters a query and receives the most relevant information. At the same time, the algorithms of the service itself analyze many factors, such as the user's behavior and their current location, and show the nearest convenient place for them.
Without advertising promotion, cards in Yandex Maps contain little information, but there is the possibility of posting stories, as well as adding news. When connecting advertising promotion, the card rises higher in the search. Also, by adding advertising materials, you can make it bright, which will help stand out from the rest in order to hook the user directly with the visual.
Among the main formats of Yandex Maps, we highlight:
The icon in the section is the company logo, which is located at the top of the map.
Priority placement.
POI is a branded marker on the map that is visible without a search query.
3-D new buildings.
Formats in Yandex Navigator:
The premium banner appears when building a route, as well as when the car stops.
The banner is used in the desktop version.
Billboards are displayed as you move along the route.
Premium billboards are customized 3-D objects that appear while moving.
Route recommendations when, when constructing a route, it is suggested to visit the advertiser's point with a minimum deviation.
Pins are route markers with the brand logo and signatures.
2GIS works on the same principles. As for Yandex Navigator and Maps, they are so closely connected that the formats of one leak into the other, allowing for maximum coverage.