The web and users are changing
Posted: Tue Feb 18, 2025 5:21 am
In another recent exchange on X, John Mueller confirmed that the key to success is to keep track of what users expect.
He wrote:here is no one-size-fits-all secret to long-term namibia mobile database online success. Even if you find something that works now, the web, users' desires, and the way they interact with websites change. It's really hard to create good, popular, and lasting things."
This statement offers these concepts to keep in mind for online success:
Internet
User requests
How users interact with websites
Popularity is not permanent
These are not algorithm factors, but they may be things that Google picks up on when it comes to understanding what users expect to see when they type in a search query.
What users expect to see is a preferred definition of relevance. This has virtually no relation to “semantic relevance” and more to what users themselves expect. This is something that some SEOs and publishers trip over. They focus so hard on what words and phrases mean that they forget that what really matters is what they mean to users.
Mueller posted something similar in an answer about why a website ranks first in one country and doesn't do so well in another. He said that what users expect to see as an answer to a query can vary from country to country. The point is that it's not about semantics and entities and other technicalities, but often the relevance of search rankings has a lot to do with users.
He wrote:here is no one-size-fits-all secret to long-term namibia mobile database online success. Even if you find something that works now, the web, users' desires, and the way they interact with websites change. It's really hard to create good, popular, and lasting things."
This statement offers these concepts to keep in mind for online success:
Internet
User requests
How users interact with websites
Popularity is not permanent
These are not algorithm factors, but they may be things that Google picks up on when it comes to understanding what users expect to see when they type in a search query.
What users expect to see is a preferred definition of relevance. This has virtually no relation to “semantic relevance” and more to what users themselves expect. This is something that some SEOs and publishers trip over. They focus so hard on what words and phrases mean that they forget that what really matters is what they mean to users.
Mueller posted something similar in an answer about why a website ranks first in one country and doesn't do so well in another. He said that what users expect to see as an answer to a query can vary from country to country. The point is that it's not about semantics and entities and other technicalities, but often the relevance of search rankings has a lot to do with users.