What are the benefits of brainwriting?

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Read on to discover how to generate more creativity!

What is brainwriting?
Ideas are essential to continue innovating, to create products and services, to optimize the way of working and, thus, to achieve better results. More than that, they are vital to obtain and maintain a good competitive advantage .

As companies that have a vision for the future and embrace innovation move forward, processes have emerged to help the flow of ideas that need to be integrated into work activities.

To do this, we use brainwriting, a technique that involves a group in sweden phone number list generating ideas in writing and sharing them , transmitting them to the rest of the participants, who launch new ideas and build on those already launched.

It is important to note that all this happens silently, in a combination of individual and group interactions, to be finally discussed by the entire team.

The person responsible for its creation was the German Bernd Rohrbach, who published his process in 1968 in the journal Absatzwirtschaft. The technique was named by its inventor as 6-3-5 Brainwriting and each number represents a criterion:

6 people and 6 rounds of ideas;
3 ideas per person in each round;