How can I make my brand meet the needs of this audience?
Posted: Tue Feb 18, 2025 4:46 am
First things first: don’t do it just for profit . Companies that claim to be inclusive to the world but fail to adopt inclusive measures within the workplace are often exposed and lose credibility.
You need to foster representation across all departments and initiatives, and this goes far beyond marketing campaigns.
After adopting this mindset, you can pay more attention to your saudi arabia phone number list strategies. Here is a list of 5 steps worth taking to win the credibility, heart, and also the preference of consumers from this ethnic group:
1. Employ a representative workforce
Representation goes way beyond putting a person in a TV commercial or a magazine ad. There are deeper elements that should concern you.
For example, what is the percentage of African-Americans in your company? What is the percentage of these people in senior positions?
You need to hire decision makers, leaders, and marketing professionals who understand and can speak to the consumer communities in this segment.
Keep in mind that your brand will only provide services and products optimized for this audience if there is a workforce that represents it within the company.
You need to foster representation across all departments and initiatives, and this goes far beyond marketing campaigns.
After adopting this mindset, you can pay more attention to your saudi arabia phone number list strategies. Here is a list of 5 steps worth taking to win the credibility, heart, and also the preference of consumers from this ethnic group:
1. Employ a representative workforce
Representation goes way beyond putting a person in a TV commercial or a magazine ad. There are deeper elements that should concern you.
For example, what is the percentage of African-Americans in your company? What is the percentage of these people in senior positions?
You need to hire decision makers, leaders, and marketing professionals who understand and can speak to the consumer communities in this segment.
Keep in mind that your brand will only provide services and products optimized for this audience if there is a workforce that represents it within the company.