Cost of the promotion campaign

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Videos, like texts, fit organically into the Zen feed and help to tell about the product in detail and in an exciting way. This format allows you to show the product in action, highlight its strengths and clearly demonstrate the advantages.

To create effective videos, it is important to consider their length. Short videos, less than 10-15 seconds, often do not have time to interest the viewer. Zen recommends a length of 30 seconds to several minutes for greater engagement. However, if you use the brand name in the first frames, you can make the video shorter.

By default, videos start automatically but without sound. To convey important information, add subtitles or bold text blocks directly to the video. This ensures that your message is understood even without sound.

Links attached to videos can be directed not only georgia telegram data to a website or channel, but also to a mobile app. They are conveniently placed next to the video in the feed or under it when viewed full-screen, making it easier for users to interact with your content.

Factors. In Zen, advertising campaigns, as we mentioned above, are built on the basis of bids and auctions. The advertiser sets the price for user actions: displaying an ad, finishing reading an article, watching a video, or going to a website. The higher the bid, the higher the probability that the ad will be shown to a wide audience, and the results (impressions, clicks) will be achieved faster. If the bid is lower than that of competitors, the frequency of impressions and audience engagement decrease.

The platform takes into account not only the bid, but also the users' interest in the ad. If a publication generates more engagement, it can be shown at a more favorable price even with a moderate bid.